Sporting Fashion & Goods
Lead Professional, Brand Creative Design, Retail GC
Mid Level
Shanghai, China
in office
Full time
Creative & ContentCreative DirectionGraphic Design
Job description
About the Role
This Lead Professional role, reporting to the Senior Manager, Brand Creative, Retail GC, supports the team in delivering top-tier storytelling and creative direction across Nike's retail world. It involves working closely with cross-functional teams such as Concept Development, Retail Marketing, Expansion and Procurement, as well as managing vendors, suppliers and agencies to ensure executional excellence. The role leads the creative development of retail experiences, brand activations and immersive storytelling for the GC marketplace.
Key Responsibilities
- Deliver design solutions, from finishes and imagery to art direction, with a relentless focus on craft, detail and storytelling impact.
- Explore and test new storytelling approaches through materials or digital integration.
- Drive innovation that pushes beyond conventional retail design and makes retail spaces more connected, immersive and distinct.
- Engage openly in all creative reviews, presenting work cross-functionally with clarity, collecting, communicating and responding to design feedback, and iterating with speed and precision.
- Collaborate with geo/global counterparts and cross-functional teams to communicate design and ensure feasibility and excellence.
- Manage vendors, suppliers and agencies to ensure retail projects meet Nike's craft standards and are recognised for executional excellence.
- Stay ahead of design trends, consumer behaviours and retail innovations to inform future strategies.
- Grow mastery in art direction, finishes and digital integration within retail storytelling.
- Support creative teammates and leadership in delivering impactful storytelling and creative direction across Nike's retail world.
Required Experience & Qualifications
- Minimum of 10 years of experience in retail design, brand environments or experiential marketing.
- A proven track record of innovation and the ability to leverage emerging technologies to build impactful spaces and drive consumer engagement.
- Comfortable ideating, illustrating and executing in a fast-paced, collaborative environment.
- A passion for sport and a creative problem-solving approach that thrives at the intersection of brand, culture and commerce.
- Strong collaboration skills to manage complex projects and deliver within timelines and budgets.
- Bachelor's degree in architecture, graphic design, industrial design, environmental design or a related field.
- Fluency in English and Chinese with strong visual and verbal communication skills.
- Deep understanding of local culture and the retail landscape.
- Willingness to travel domestically and internationally to support execution and alignment, estimated at about 10-20% annually.
Preferred Skills
- Proficiency in design tools such as Adobe Photoshop, Illustrator, Figma and 3D software.
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