Manager, Channel Planning

The Manager of DTC Channel Planning leads the planning and execution of distribution and promotional activities for Under Armour products across the channel. The role requires an understanding of market dynamics, consumer behaviour and competitive landscapes in order to allocate resources effectively and maximise ROI. The Manager works closely with merchandising, sales and supply chain teams to ensure alignment and drive business growth, and also leads a team of planners.

• Lead the development of bottom-up demand plans and bottom-up merchandising financial plans for the channel, ensuring alignment with overall regional and business strategies.
• Lead the creation of what-if scenarios to guide leadership decisions, providing insights on channel profitability and risks.
• Lead the tracking, testing and analysis of contingency pricing strategies, providing detailed reports and recommendations to improve channel performance.
• Own the development and management of weekly demand and pricing plans across categories (full price, promotions, markdowns) to ensure alignment with financial and sales targets.
• Lead the planning of size eligibility, floorsets and replenishment management, ensuring channel strategies are executed effectively.
• Partner with Regional Merchandise Financial Planning teams to reconcile top-down and bottom-up plans, ensuring consistency and accuracy, and work with China Channel Merchandising to align the bottom-up financial plan with the assortment strategy so that inventory and sales goals are met.
• Lead the gathering and analysis of hindsight data, sharing insights at key meetings and influencing future channel strategies.
• Collaborate with channel business teams and other departments to ensure channel financial plans are integrated with overall business initiatives.
• Continuously monitor financial and product performance against targets, making proactive adjustments to meet channel goals.
• Manage the weekly channel demand forecast at style-colour level for both pre-season and in-season, corresponding to the merchandising financial plan and inventory KPIs.
• Guide and mentor a team of planners, fostering collaboration and team development whilst ensuring alignment with organisational and team goals to drive successful outcomes.

• Bachelor's degree in Business, Marketing or a related field.
• 5+ years of experience in sales or merchandise planning, demand planning and allocation.
• Proven track record of developing and executing successful channel strategies.
• Proficiency in channel planning, scenario planning and long-range forecasting using market trends, financial plans, consumer insights and historical data.
• Robust analytical skills with the ability to influence by interpreting complex data to drive decision-making.
• Ability to collaborate across teams and with senior leaders, and to communicate complex data insights and algorithm-driven findings expertly to non-technical stakeholders.
• Expertise in conducting comprehensive financial analyses and generating detailed reports that drive decision-making.
• Ability to lead financial strategy development, integrating financial acumen into overall business strategy and planning initiatives.
• Leadership and change-readiness skills, with a proven ability to lead, mentor and develop team members.
• Skilled in using data analysis and visualisation tools, with direct experience of Blue Yonder's Planning module.

• Experience in the apparel or footwear industry.

• No relocation provided.

• Competitive Total Rewards package, of which base salary is only one component.
• Most new hires fall within the applicable range and have the opportunity to earn more over time.
• Under Armour is committed to helping teammates succeed and advance in their careers.

Under Armour is committed to empowering those who strive for more, and its values — Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality — serve as both a roadmap for its teams and the qualities expected of every teammate. These values define and unite the company's people and fuel everything it does. The company's pursuit of better begins with innovation and with its team's mission of being the best, giving teammates the freedom to go further in any role by developing, delivering and selling state-of-the-art products and digital tools that make top performers even better.