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Student Marketeer - Columbus State University
Pre-career
Columbus, United States
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
This ambassador role is part of Red Bull's most dynamic and empowered brand and product ambassador programme in the world and reports to the local Field Marketing Specialist. The role is responsible for driving brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales and driving visibility of the Red Bull brand. It involves direct contact with consumers and customers, inviting product trials and working at Red Bull events to ensure an unforgettable brand experience.
Key Responsibilities
- Represent Red Bull as a premium brand and product ambassador, embodying brand personality traits and company values in everyday interactions with consumers and customers.
- Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
- Create and maintain a strong network on and around campus, establishing relationships with key local individuals.
- Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
- Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
- Support Red Bull events, collegiate activations and supported events to deliver an unforgettable brand experience.
- Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media through authentic content.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus and in the region.
- Collaborate with sales to open new distribution points and leverage World of Red Bull assets to keep the brand top of mind in sales accounts, ensuring perfect execution of defined store standards.
- Deliver executional excellence, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately in the dedicated online platform, and contribute local insights, trends and opportunities to business development.
Required Experience & Qualifications
- Must be at least 18 years of age.
- Must have a valid US driver's licence.
- University or college enrollment required.
- Must be fluent in English.
- Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
- Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
- Connected with a diverse range of influential groups and individuals on campus.
- Affinity for project management, working behind the scenes, and winning sales.
- A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
- Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.
Preferred Skills
- Additional languages are an advantage.
Workplace
- Campus and local region based, with regular face-to-face and online team interaction.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- A creative and inclusive working atmosphere.
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