Clubs, Teams & Franchises
Student Marketeer - North Carolina State University
Pre-career
Raleigh, United States
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
This role is part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist, the position involves learning Red Bull's target group and driving brand image and product understanding on campus and in the region. The role reaches new consumers, excites university students, increases sales, and drives visibility of the Red Bull brand through direct contact, product trials, and event work.
Key Responsibilities
- Live and breathe brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
- Create a strong network on and around campus, establishing and maintaining relationships with key local individuals.
- Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
- Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
- Work at Red Bull events, collegiate activations, and supported events to ensure an unforgettable brand experience, and build awareness and encourage participation in the World of Red Bull.
- Increase brand engagement on social media handles through authentic content.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region; collaborate with sales to open new distribution points and leverage relevant assets to keep the brand top of mind.
- Ensure perfect execution of defined store standards.
- Deliver executional excellence and show attention to detail in all areas of the role, sharing ideas and collaborating with the team through regular face-to-face and online interaction, planning and reporting activities in the dedicated online platform in a timely and accurate manner
- And contributing to business development by providing local insights, trends, and overall opportunities.
Required Experience & Qualifications
- Must be at least 18 years of age.
- Must have a valid US driver's licence.
- University or college enrollment required.
- Must be fluent in English.
- Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
- Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
- Connected with a diverse range of influential groups and individuals on campus.
- Affinity for project management, working behind the scenes, and winning sales.
- A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
- Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.
Preferred Skills
- Additional languages are an advantage.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- A creative and inclusive working atmosphere.
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