Student Marketeer - North Carolina Central University

Is part of a brand and product ambassador programme, reporting to the local Field Marketing Specialist. The marketeer learns the target group and is responsible for driving brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving visibility of the brand through direct contact, product trials, and event work.

• Represent the brand as a brand and product ambassador, embodying brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, building relationships with key local individuals and identifying local collegiate content creators to bring into the World of Red Bull with the Field Marketing Specialist.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to deliver an unforgettable brand experience, and build awareness of and encourage participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure the brand is available and visible in outlets, on campus, and in the region.
• Collaborate with sales to open new distribution points for the brand within the university campus and beyond, and leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities in the dedicated online platform in a timely and accurate manner, and contribute to business development by providing local insights, trends, and overall opportunities.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrollment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working 'behind the scenes', and winning sales.
• A team player, willing to represent the brand with branded outfits and onboard the Red Bull Mini.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Campus and regional working environment, with work at Red Bull events and collegiate activations.
• Creative and inclusive working atmosphere.
• Flexibility over a traditional 9 to 5 job.