Sport Tech & Data
Business Development Manager, EMEA - Sportsbook
Mid Level
London, United Kingdom
hybrid
Full time
Job description
About the Role
This is an end-to-end sales role covering both new and existing business within the growing Sportsbook customer vertical. The successful candidate will immerse themselves in the sports betting industry to understand the complex technological and regulatory developments facing it, and how the company's software and trading products can add value in meeting customer needs. Working consultatively, the role holder discovers and understands client requirements, matches products and services to those requirements, and unlocks new opportunities for mutual value creation.
Key Responsibilities
- Manage the entire end-to-end sales process with new Sportsbook prospects, from lead generation to contract closure
- Own all commercial strategy and execution across a book of existing customers within EMEA, including all renewal and upsell sales processes
- Develop and manage a strong pipeline of opportunities, ensuring accurate forecasting and consistent progression through the sales cycle
- Work closely with product teams to position sportsbook solutions tailored to client needs
- Build and maintain strategic relationships with key stakeholders across the sports betting ecosystem
- Establish new, collaborative relationships with leaders across the global sales team
- Identify and evaluate new market opportunities in regulated and emerging markets, including understanding local betting regulations and competitive landscapes
- Stay up to date with sportsbook trends, customer behaviour and regulatory changes to inform sales strategy and identify new opportunities
- Represent the business at industry events, conferences and client meetings to strengthen market presence and generate leads
- Demonstrate strong operational hygiene, following internal sales processes and updating CRM systems and other documentation in a timely manner
Required Experience & Qualifications
- One of the following: 1-3 years in a B2B consultative sales role selling bespoke solutions or products, with proven success
- Or a minimum of 2 years' experience working in the sportsbook industry or at a sportsbook operator in a non-sales role (e.g. trading, product or account management), with a clear record of achievement and a real interest in moving into a commercial role
- A track record of consistently achieving challenging targets, with a strong personal drive to over-achieve
- A natural self-starter able to find and deliver business from both new and existing customers without the need to be tightly managed
- Demonstrated ability to think creatively with regard to commercial arrangements
- Excellent numerical and analytical skills and attention to detail
- Outstanding written and verbal communication skills, with the ability to communicate effectively at all levels and across all mediums (verbal, in writing, formal presentations)
- A consultative, curious approach to understanding what clients need, with the ability to build and grow relationships with new prospects and existing clients
- Willingness to travel and attend business conferences and events
- A desire to work in a close-knit, collaborative team with a shared interest in sport
Preferred Skills
- Experience in the betting industry or selling to sportsbooks (highly preferable but not a necessity)
Workplace
- Office-first culture, with hybrid working models that differ depending on role and location
Benefits & Perks
- A range of benefits
- Commitment to supporting employee wellbeing
- Support to grow skills, experience and career
The Application Process
Candidates who need assistance during the recruiting process due to a disability are asked to indicate this when they apply.
About the Company
Genius Sports is the leading provider of sophisticated data-driven software to regulated sportsbook operators around the globe, giving them everything they need to manage their operation and grow profits.
Create your account to access job details
Unlock full job descriptions, apply in seconds, and get access to roles matched to your experience and interests.





