Red Bull Student Marketeer - George Brown College

The Student Marketeer role is part of Red Bull's most dynamic and empowered brand and product ambassador programme. Student Marketeers understand Red Bull's target group and are responsible for driving the brand image and product understanding on their campus and in their region. The goal of the programme is to reach new consumers, excite university students, increase sales and manage the Red Bull brand at campus.

• Represent Red Bull in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, and by competently answering consumer questions.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network and establish and maintain relationships with key local individuals.
• Drive brand engagement on social media handles through authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail across all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time via the dedicated online platform, and contribute local insights, trends and opportunities to develop the Red Bull media business.

• Passion for the Red Bull brand and product.
• Excellent communication skills.
• Charismatic, energetic, positive and outgoing personality.
• Immersion in student life with a thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hotspots.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• A creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
• Connection with a diverse range of influential groups and individuals on campus.
• Full, valid Canadian driver's licence with a clear abstract.
• Availability to work evenings and weekends.
• University enrolment.
• Fluency in English.

• Ideally available to work some evenings and weekends.

• Flexibility over a 9 to 5 job.
• A creative working atmosphere.