Clubs, Teams & Franchises
Red Bull Student Marketeer - Keyano College
Pre-career
Fort McMurray, Canada
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
Red Bull Student Marketeers form part of the brand's brand and product ambassador programme, driving the brand image and product understanding on their campus and in their region. The programme aims to reach new consumers, excite university students, increase sales and manage the Red Bull brand at campus level. The role involves direct contact with consumers and customers, inviting product trial and working at Red Bull events to deliver an unforgettable brand experience.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time, competently answering any questions from consumers.
- Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive brand engagement on social media handles via authentic content, and work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers, ensure Red Bull is available and visible in outlets, and ensure perfect execution of defined store standards.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond.
- Leverage relevant assets from the world of Red Bull in order to keep Red Bull top of mind in sales accounts.
- Deliver executional excellence and show love for the details in all areas of the role, sharing ideas and collaborating with the team through regular face-to-face and online interaction.
- Plan and report activities via the dedicated online platform in a timely manner and with accuracy.
- Contribute to developing the Red Bull media business by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Passionate about the Red Bull brand and product.
- Student at Keyano College.
- University enrollment.
- Excellent communication skills.
- Charismatic, energetic, positive, and outgoing personality.
- Immersed in student life with thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hot-spots.
- Highly approachable and social with the ability to relate to different people on many occasions.
- Encompass a creative mindset and an entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation, and sales.
- Connected with a diverse range of influential groups and individuals on campus.
- Full, valid Canadian driver's licence with a clear abstract.
- Available to work evenings and weekends.
- Fluency in English.
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