Sales Manager, EMEA

This role drives revenue through the sale of premium hospitality packages, ticket-inclusive experiences, and related offerings for the LA28 Olympic & Paralympic Games within defined EMEA target markets. It is heavily focused on closing business through a combination of inbound lead conversion and proactive outbound sales activity. The position reports to the Director, Premium Sales – EMEA and collaborates with global premium sales leadership, support, operations, and fulfilment teams.

• Drive deals to close through effective needs discovery, solution positioning, objection handling, and negotiation.
• Respond promptly to inbound inquiries from individuals, corporates, and agencies, and execute structured outbound sales campaigns to targeted companies, accounts, and high-net-worth prospects within defined EMEA markets.
• Build and maintain a strong sales pipeline, prioritising high-probability opportunities and advancing them through the funnel.
• Develop deep understanding of assigned EMEA markets, including cultural nuances, buying behaviours, and corporate hospitality dynamics, and execute market-specific sales strategies aligned with regional revenue objectives and global premium sales priorities.
• Build trusted advisor relationships with clients throughout the sales cycle and beyond the transaction, delivering compelling presentations and proposals aligned to client objectives and budgets.
• Own the full sales cycle from initial contact through contract execution and deposit/payment collection, ensuring a seamless handoff to service and delivery teams following deal close.
• Document all activities, forecasts, and deal stages accurately in CRM tools, and provide regular pipeline, forecast, and performance reporting to sales leadership.
• Work closely with global premium sales leadership and support teams to align on pricing, inventory, and market strategy, and partner with operations and fulfilment teams to ensure products sold are delivered as promised.

• Achieve and exceed individual revenue targets by converting qualified inbound leads and executing proactive outbound prospecting strategies.
• Bachelor's degree in Business, Marketing, Sports Management, or a related field.
• 3–5+ years of proven closing experience in sales.
• Demonstrated success in inbound lead conversion and outbound prospecting within international or multi-market environments.
• Experience selling high-value, premium, or complex products to senior decision-makers.
• Strong CRM proficiency and pipeline management discipline.
• Ability to operate independently across time zones and manage a geographically diverse client base.
• Willingness to work non-traditional hours to support EMEA markets and global sales needs.
• Highly results-oriented with a strong closing mindset.
• Confident communicator and negotiator with executive presence.
• Organised, data-driven, and comfortable managing multiple deals at various stages.
• Culturally aware with the ability to adapt sales approaches across different EMEA markets.
• Thrives in a fast-paced, target-driven environment.

• Experience within sports, hospitality, travel, luxury, or live events.

TKO also partners with major sports rights holders through IMG, an industry-leading global sports marketing agency specialising in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and event management.