Student Marketeer - Johnson & Wales University

As a Red Bull Student Marketeer, the role is part of the brand and product ambassador programme. Reporting to the local Field Marketing Specialist (FMS), the marketer learns Red Bull's target group and is responsible for driving brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving visibility of the Red Bull brand through direct contact, product trials, and event work.

• Represent Red Bull as a brand and product ambassador, living the brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, building relationships with key local individuals and influential groups.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to ensure an unforgettable brand experience, and build awareness and participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and collaborate with sales to ensure Red Bull is available and visible in outlets, on campus, and in the region, opening new distribution points and leveraging Red Bull assets to keep the brand top of mind.
• Ensure perfect execution of defined store standards.
• Deliver executional excellence, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform, and contribute to business development by providing local insights, trends
• And opportunities.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrollment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working behind the scenes, and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Campus and regional environment.

• Flexibility over a 9 to 5 job.
• A creative and inclusive working atmosphere.