Student Marketeer - Brown University

The Red Bull Student Marketeer role is part of the brand and product ambassador programme. Reporting to the local Field Marketing Specialist, the Student Marketeer learns Red Bull's target group and is responsible for driving brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving brand visibility through direct consumer and customer contact, product trials, and event work.

• Live and breathe the brand personality traits and company values, representing Red Bull in a premium way through everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create a strong network on and around campus, establishing and maintaining relationships with key local individuals, and identify local collegiate content creators to bring into the World of Red Bull with the Field Marketing Specialist.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to ensure an unforgettable brand experience, and build awareness and encourage participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
• Collaborate with sales to open new distribution points within the university campus and beyond, and leverage relevant World of Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform, and contribute local insights, trends, and opportunities to business development.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrolment is required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working behind the scenes, and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Employees may be required to lift and/or move up to 25 pounds or more as needed.

• Additional languages are an advantage.

• Work takes place on campus and in the local region, including at Red Bull events and activations.

• Flexibility over a 9 to 5 job.
• A creative and inclusive working atmosphere.