Manager, Acquisition & Media

This role sits within the EMEA Consumer Engagement team and is part of the regional Marketing function. The Acquisition & Media Manager will lead acquisition strategy across paid digital channels, working closely with DTC Ecommerce, Category Marketing, Merchandising, Creative, CRM, Analytics and agency partners to deliver traffic, revenue, profitability and customer growth for EMEA's DTC ecommerce business.

• Lead EMEA acquisition media strategy across paid search, paid social, affiliate, display, video, PLA/shopping, retargeting and emerging channels.
• Ensure acquisition activity supports broader business objectives including customer lifetime value, profitability and retention, while balancing short-term revenue objectives with long-term customer growth and profitability.
• Lead annual, quarterly and monthly media planning, including investment allocation across markets, channels, campaigns and commercial opportunities based on business priorities and performance.
• Identify new growth opportunities across existing and emerging acquisition channels and create regional plans that connect campaign priorities, athlete stories, product moments and commercial KPIs into clear acquisition media plans.
• Serve as the key point of contact for media partners, setting clear expectations, timelines, operating rhythms and standards for performance, innovation and executional excellence.
• Continuously evolve the media operating model, ways of working and partner ecosystem to ensure the setup scales with business needs, translating business objectives into channel strategies, platform KPIs and optimisation priorities.
• Mobilise internal teams and external partners to drive tactical execution, analysis and optimisation across channels.
• Develop business cases for scaling new channels such as Social Commerce, AI Discovery & Search and Agentic Commerce, create frameworks for testing, learning and investment decisions, and partner with internal stakeholders to turn innovation into repeatable business capabilities.
• Partner with Analytics, Data Engineering and Martech teams to improve acquisition measurement, championing the adoption of incrementality testing, attribution evolution and privacy-first measurement approaches.
• Translate complex performance data into clear business recommendations, establish performance benchmarks and investment guardrails, and drive a culture of measurement discipline and accountability.
• Lead, coach and develop team members, building clear development plans and strengthening digital marketing expertise across the team, creating clear ownership, accountability and performance expectations, and acting as a thought leader for modern ecommerce acquisition.

• 8+ years of digital marketing, performance marketing, media strategy or customer acquisition experience, ideally within ecommerce, brand or agency environments.
• Experience managing significant media budgets across multiple markets.
• Proven experience developing digital strategies and campaigns across SEM, paid social, affiliate, display, programmatic, retargeting and PLA/shopping.
• Proven experience leading agency partners and cross-functional teams.
• Strong commercial and analytical acumen.
• Experience translating data into business decisions.
• Excellent stakeholder management and communication skills.
• Bachelor's degree in Marketing, Business or a related field, or equivalent professional experience.
• Experience using campaign management, analytics and reporting tools such as Google Ads, Meta Business Manager, Adobe Analytics, Excel and PowerPoint.

• This individual must reside within commuting distance from our Amsterdam, The Netherlands office.
• This role follows a hybrid work schedule, requiring 4 days in-office per week.
• Travel: approximately 5-10% of the year based on business needs.
• No relocation provided.

• Paid UA Give Back volunteer days to support initiatives in the local community.
• Under Armour merchandise discounts.
• Health and fitness benefits, discounts and resources.
• 38-hour working week, hybrid work, 28 days holiday and access to teammate resource groups.
• Human Performance Institute gym on-site and local language course support when moving from abroad.

Under Armour is committed to empowering those who strive for more, and its values – Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality – serve as both a roadmap for its teams and the qualities expected of every teammate. Under Armour's pursuit of better begins with innovation and with its team's mission of being the best, giving employees the freedom to go further no matter their role.