Leagues & Competitions
Growth & Content Distribution Manager
Mid Level
Barcelona, Spain
in office
Full time
Job description
About the Role
The Growth & Content Distribution Manager is responsible for maximising the reach, engagement, and business impact of EuroLeague Basketball's content across all digital platforms. The role operates at the intersection of Content, Marketing, Data, Clubs, and Digital Products, developing audience growth strategies, optimising content distribution, and identifying new consumption opportunities. Success is measured by audience growth, content performance, fan engagement, and contribution to key business objectives including ELTV, app adoption, sponsorship value, and digital revenue.
Key Responsibilities
- Lead audience growth initiatives across YouTube, TikTok, Instagram, Facebook, WhatsApp channels, X, podcasts, ELTV, EL app, and emerging platforms.
- Build integrated distribution plans for key competitions, campaigns, and tentpole moments including the start of the season, playoffs, Final Four, and the "I was there" campaign.
- Partner with content, marketing, clubs, broadcasters, and creators to maximise organic reach and audience engagement.
- Analyse content performance and translate insights into actionable recommendations for editorial and creative teams.
- Lead experimentation with platform features, publishing strategies, AI-driven recommendations, and content optimisation.
- Identify opportunities to expand content through creators, athlete channels, club networks, paid amplification, and strategic partnerships.
- Develop dashboards and reporting frameworks to monitor KPIs and inform decision-making.
- Stay ahead of digital media trends, platform algorithms, and evolving fan behaviours.
Required Experience & Qualifications
- 4–6 years of experience in digital content growth, audience development, social media strategy, or content distribution within sports, media, entertainment, or digital publishing.
- Strong understanding of YouTube, Instagram, TikTok, X, Facebook, and emerging content platforms.
- Experience interpreting analytics and using data to drive audience growth and content optimisation.
- Knowledge of digital audience acquisition, SEO, content discoverability, and platform best practices.
- Excellent project management and cross-functional collaboration skills.
- Strong communication and presentation abilities with a data-driven mindset.
- Comfortable working in fast-paced live-event environments.
- Passion for sports, digital storytelling, and fan engagement.
- Residency in Barcelona.
- Fluent in English.
- Holder of EU nationality or a valid work/residency permit for Spain.
- Flexibility to travel around the EU (10–15%).
- Genuine interest in sports.
Preferred Skills
- Experience with analytics platforms such as Google Analytics, YouTube Analytics, Meta Insights, TikTok Analytics, and Looker Studio.
- Growth mindset with a culture of continuous experimentation.
- Commercial awareness and understanding of digital monetisation.
- Creative thinking balanced with analytical decision-making.
- Curiosity about emerging technologies, AI tools, and new media trends.
- Ability to influence stakeholders without direct authority.
- Strong organisational skills and attention to detail.
- Proficiency in other European languages.
- Prior sport-related job experience.
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