Senior Manager, Performance & Insights (Brand Partnerships)

THE·TEAM is seeking a Senior Manager to join its Canadian Performance & Insights team, focusing on partnership measurement and audience intelligence. The role is responsible for developing and implementing data-led partnership strategy across sport, entertainment, and culture sectors, and for distilling data into high-level, analytical insights. The Senior Manager will work in a dynamic environment across internal and external projects and clients, while managing a team of direct reports.

• Lead the development and implementation of partnership measurement and audience intelligence programs across various client categories and consumer segments.
• Use proprietary and syndicated research tools to conduct partnership measurement, determining tangible and intangible value to brand and property partners and informing strategic recommendations based on returns such as Return on Investment and Return on Assets.
• Develop measurement dashboards that distill qualitative and quantitative metrics to evaluate performance consistently across a partnership portfolio.
• Complement syndicated sources with primary research to inform deeper understanding of target audiences, shaping the insights that inspire creative, experiential, and partnership strategy.
• Design and develop custom research methodologies, including consumer surveying, brand health, and partnership impact.
• Develop consumer segmentation solutions that deliver unique fan profiles representing consumer attitudes, behaviours, and motivations.
• Lead the development of client deliverables, POVs, reporting tools, and supporting materials that blend multiple capabilities and data sources into clear, concise, and actionable insights, and assemble them into compelling visuals for client presentations.
• Monitor trends across the sports, entertainment, and media landscape to keep internal teams and clients abreast of key industry developments.
• Foster a positive and collaborative environment while managing a team of Performance & Insights professionals, and manage multiple client relationships with a commitment to exceptional service.
• Drive project management efforts, determining critical milestones and reporting progress in a timely manner.

• 3-5+ years of relevant experience in data and analytics, market research, or management consulting.
• Direct experience in the sport, entertainment, or marketing/partnership sector.
• Experience translating quantitative and qualitative data into actionable insights and recommendations.
• Strong ability to communicate information to decision-makers and senior-level directors through storytelling, specifically via data visualization and written presentations.
• High level of initiative and innate curiosity, adaptable to high performance in both independent and team settings.
• Strong attention to detail and highly organized, with a proven ability to multi-task and self-manage to meet deadlines and handle competing priorities.
• Client-first mindset, able to build confidence through exceptional client and project management.
• Demonstrated ability to lead people through successful coaching, communication, and empathy.
• Proficiency with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel.
• Experience or working knowledge of syndicated research tools (e.g., Nielsen, Vividata, Scarborough, GWI, Meltwater, etc.).
• Experience leading the development of consumer/customer research.

• Educational background is a nice to have but not mandatory – Bachelor's degree, diploma or certificate in marketing and/or business, or MBA.

• Hybrid working environment – global policy is 3 days per week in-office.
• Based out of the Toronto office.

• Base salary range: $70–80k CAD, plus bonus potential if applicable for role.

THE·TEAM provides representation and marketing services to talent, brands, and properties across 28 countries and over 70 cities worldwide. In Canada, THE·TEAM has been recognised as the Sponsorship Marketing Council of Canada's 'Agency of the Year' for 5 of the past 6 years.