NHL, YouTube Account Manager

IMG Digital is seeking an Account Manager to support the NHL's YouTube and social media operation across NHL Europe and NHL Deutschland. The role takes day-to-day ownership of the planning, production, publishing and optimisation of content for these audiences. It is a hands-on account management position for someone who understands audience building on YouTube, content packaging for performance and delivery across a busy international sports calendar.

• Own the day-to-day relationship and workflow for the NHL Europe and NHL Deutschland YouTube and social channels, acting as a trusted contact for internal and external stakeholders.
• Develop and manage YouTube content plans around the NHL season, live games, tentpole moments, Global Series activity, local market priorities and relevant cultural opportunities.
• Lead content posting and publication across both YouTube channels, including planning, scheduling, publishing, metadata, titles, descriptions, playlists, thumbnails, end screens and other platform features.
• Own community management in German and English across comments, posts and wider YouTube community areas, responding to audiences and identifying useful feedback and insights.
• Coordinate with NHL.com International teams and with editors, designers, producers, creators and localisation partners to brief, review, approve and deliver high-quality European- and German-language content.
• Adapt international NHL content for German and European audiences while maintaining accuracy, tone of voice, brand standards and platform best practice, and manage publishing calendars and approvals for planned and reactive moments.
• Monitor channel and content performance through YouTube Studio and other reporting tools, produce regular organic and paid performance updates, and turn data into practical recommendations for the NHL and IMG Digital teams.
• Support the development of repeatable formats, series and programming approaches, and coordinate with wider NHL international social/editorial and domestic NHL YouTube teams to share learnings, align campaigns and identify reuse or localisation opportunities.
• Maintain clear documentation of content plans, approvals, publishing decisions, performance results and key learnings, and support live and near-live content activity around games, events and major NHL announcements.
• Support paid media and YouTube promotion activity with paid media specialists to brief, activate, optimise and evaluate campaigns, and contribute directly to content creation including concepts, scripts, copy, briefs, thumbnails and basic video editing.

• Proven experience managing or growing a YouTube channel.
• Strong practical knowledge of YouTube Studio, YouTube Analytics, channel publishing and content optimisation.
• Experience developing content plans and managing delivery from brief through to publishing and reporting.
• Native-level German and strong written and spoken English.
• A clear understanding of what makes video content discoverable, clickable, watchable and shareable on YouTube.
• Experience using audience and performance data to improve content decisions and demonstrate results.
• Strong account management and stakeholder communication skills, with the confidence to manage multiple contributors and deadlines.
• Excellent organisation and attention to detail, particularly around publishing, approvals, rights, metadata and localisation.
• A genuine interest in the NHL, ice hockey, sports media and the behaviour of German-speaking audiences.
• Willingness and ability to work flexibly around live sport, including some weekends, early mornings and evenings.
• Strong initiative and a practical, can-do approach to delivery.
• Excellent client-facing and stakeholder management skills.
• Strong organisational skills, with the ability to prioritise, manage deadlines and remain calm under pressure.
• Analytical and curious, with the ability to turn performance data into clear actions.
• High attention to detail across content, publishing, rights, localisation and reporting.

• Experience managing or growing a YouTube channel for a sports, media or entertainment brand.
• Experience working with an international sports rights-holder, league, team, broadcaster, publisher or agency.
• Experience with German sports audiences or German-language digital content.
• Experience developing YouTube Shorts, long-form video, live content, compilations or recurring programming formats.
• Familiarity with thumbnail development, video packaging, basic editing workflows and creative testing.
• Experience managing creators, freelancers, production partners or localisation suppliers.
• Knowledge of other social platforms, including Instagram, TikTok and Facebook.
• Experience working across multiple markets, languages or time zones.
• Experience in paid media, including campaign briefing, audience targeting, optimisation and evaluation.
• Strong reporting experience across organic and paid activity, with confidence presenting insights and recommendations.
• Content creation and editing expertise, including copywriting, scripting, basic video editing, thumbnails and platform packaging.
• Experience supporting live streams, live or near-live publishing and work with hosts, presenters or on-camera talent.

• Permanent position.
• Remote position based in Germany.
• Working hours are 9:00–17:00, Monday to Friday.
• Planned availability across some weekends, early mornings and evenings, with working patterns agreed in advance wherever possible.
• Expected to provide support outside usual working hours at times as executives travel or attend events.
• Adapting to use of new systems and technology where appropriate.

• Appropriate time back where required for planned out-of-hours availability.

WWE is the global leader in sports entertainment, creating and delivering original content 52 weeks a year to a global audience and committed to family-friendly entertainment across television, Premium Live Events, digital media and publishing. WWE is part of TKO Group Holdings, a premium sports and entertainment company that owns UFC, WWE and PBR and reaches 1 billion households across 210 countries and territories. IMG Digital is a digital sports agency and consultancy within IMG that works with sports teams, leagues, federations and governing bodies to create and execute digital strategy, produce engaging content, run social media channels and deliver owned-platform activity.