Assistant Manager, Go to Market (Contract)

This role supports the development and execution of integrated go-to-market plans, manages New Article Code creation, and coordinates in-season business support and GTM operations. It maintains GTM calendars, tools, and reporting to ensure launches and campaigns are delivered on time and in full. The role sits within the Sales team and acts as a key point of contact between GTM and channel stakeholders, facilitating alignment and addressing executional challenges.

• Support the development and execution of integrated go-to-market plans aligned with business objectives and commercial priorities.
• Own and maintain the GTM calendar, coordinating key milestones, product launches, campaigns, and stakeholder deliverables.
• Coordinate GTM tools, meetings, and communication cascades, and support stakeholders in tracking deadlines, deliverables, and launch readiness activities.
• Lead the end-to-end New Article Code (NAC) creation process, including product design briefs, external partner contracting, and ensuring accurate and timely product information for seasonal launches and ranging.
• Own and manage the country hyperlocal product calendar, ensuring timely execution and alignment with market priorities.
• Partner with channel teams to support in-season execution and commercial performance, coordinating campaign readiness so products launch on time and in full across all channels.
• Consolidate and analyse campaign and sell-through reports, track product performance, support pricing updates, and provide actionable insights and recommendations to optimise future GTM initiatives while collaborating with cross-functional teams to address executional challenges.
• Manage GTM operations, including files, templates, trackers, planning tools, order deadlines, sample management, and showroom setup and maintenance for seasonal showcases and sell-in meetings.
• Serve as a key point of contact between GTM and channel stakeholders, facilitating status updates, building collaborative partnerships, and ensuring stakeholders are informed of progress, risks, and dependencies.
• Maintain reporting dashboards and trackers, support post-launch reviews, capture learnings, and monitor performance against KPIs such as OTIF product launch execution, NAC creation accuracy, stakeholder deadline compliance, campaign readiness support for key launches, and stakeholder satisfaction.

• 2–5 years of experience in Go-to-Market, Product Operations, Merchandising, Brand Marketing, Sales Operations, or a related function.
• Strong project management and coordination skills with the ability to manage multiple deadlines simultaneously.
• Highly organized, detail-oriented, and able to work effectively in a cross-functional environment.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Excellent stakeholder management and communication skills.

• Experience working with product lifecycle processes, article creation, assortment planning, or retail/consumer goods operations.

The company believes that embedding diversity, equity, and inclusion into its culture and talent processes gives employees a sense of belonging and the brand a competitive advantage.