Sporting Fashion & Goods
Senior Product Line Manager KIDS Apparel
Mid Level
Herzogenaurach, Germany
in office
Full time
Job description
About the Role
Leads international market and competitor studies and defines collection and marketing strategies for assigned product lines. It works closely with Merchandising, Design and Development, Business Unit, Footwear, Apparel and Accessories teams to align product creation with market needs and commercial opportunities. The position owns the product creation process in line with the Go-to-Market calendar and represents product lines and category strategies to international partners, key accounts and senior stakeholders.
Key Responsibilities
- Lead international market and competitor studies and analyse forecasts and sales performance to identify business opportunities and product direction.
- Define and drive collection and marketing strategies for assigned product lines in alignment with category and business objectives.
- Lead collaboration with Merchandising, Design and Development (PUMA Group Sourcing) to ensure the final collection reflects market needs and commercial opportunities.
- Work closely with Business Unit, Footwear, Apparel and Accessories teams to ensure concept and product coordination across all product segments and influence cross-functional decision-making.
- Own and drive the product creation process based on the Go-to-Market (GTM) calendar, ensuring timely execution and delivery.
- Present and represent product lines, category strategies and key business insights to international partners, key accounts and senior stakeholders.
- Use market visits, trade fairs and supplier meetings to identify trends, opportunities and improvements.
Required Experience & Qualifications
- Degree in Business Administration, Sports Management or similar.
- 5-7 years' work experience in product management in the sporting goods industry.
- Good market, retail and consumer knowledge with insight-driven recommendations.
- Developed product sense and taste level.
- Very good communication skills and excellent English knowledge (written and spoken).
- Good analytical and commercial skills to evaluate data and derive conclusions.
- Problem-solving mindset.
- Ability to provide a holistic approach aligned with brand strategy implementation.
- Excellent MS-Office skills (Excel, Word, PowerPoint).
- Flexible team player with good organisational skills and well-structured work.
Preferred Skills
- Experience in Sportstyle and/or Apparel.
The Application Process
Applications are reviewed by real people committed to fairness, transparency and equal opportunity. No automated systems or AI tools are used to make hiring decisions; every decision is made by real people with real judgment and accountability. AI may support isolated organisational steps such as interview scheduling without influencing decisions.
- Submit an application online and follow the steps to upload your application.
About the Company
PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in 120+ countries and has around 22,000 employees worldwide. PUMA looks for SPEED & SPIRIT in candidates, defined by values that inspire employees to be driven in performance, vibrant in sporting legacy and together in team spirit.
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