Sporting Fashion & Goods
Lead Product Line Management Sportstyle Apparel
Mid Level
Herzogenaurach, Germany
in office
Full time
Job description
About the Role
Leads and drives the Global Apparel category across the full product development and creation process in line with the Go-to-Market calendar. It manages international market and competitor studies, develops seasonal collection and Key Looks strategies for Men's and Women's product lines, and oversees product lines from line planning through prototype approval and launch. The position works closely with the Business Unit, footwear and accessories teams, as well as GTM, Design, Development and PUMA Group Sourcing, to ensure product concepts and collections reflect market needs.
Key Responsibilities
- Lead and drive the Global Apparel category through the full product development and creation process in line with the Go-to-Market calendar.
- Develop and manage international market and competitor studies for assigned product lines in partnership with GTM, and analyse forecasts and sales analyses.
- Develop detailed seasonal collection and Key Looks strategies for Men's and Women's product lines, considering the BU Sportstyle strategy.
- Manage product lines through line planning, internal design and development meetings, prototype approvals and launch at the international meeting.
- Work closely with Business Unit, footwear and accessories teams, as well as GTM, Design and Development (PUMA Group Sourcing), to ensure concept and product coordination and that the final collection reflects market needs.
- Present strategy and product lines to international partners and key accounts, and supervise preparation for international meetings.
- Plan, coordinate and final-check instore date and product flow.
- Understand and challenge product costing and its impact on product quality, margin and net sales to achieve category goals, and provide regular feedback to the Director on category development.
- Collaborate on sell-in support such as catalogues and on product equipment and packaging, and ensure accurate set-up and maintenance of all lines and required information in the PAC system.
- Execute frequent business trips to target markets and supplier visits, and pass on experience and knowledge by sharing best practices and mentoring further product line managers.
Required Experience & Qualifications
- Graduate studies in Business Administration, Sports Management or a comparable degree.
- Minimum 8 years of experience in product management in a related industry.
- Relevant leadership experience, including the ability to motivate and mentor others.
- Ability to work in a fast-paced working environment.
- Flexible team player with an open mindset, good organisational skills and well-structured work.
- Good market and retail knowledge in the lifestyle, fashion and/or sporting goods industry.
- Excellent MS Office skills (Excel, Word, PowerPoint).
- Good analytical skills.
- Very good verbal communication skills and excellent English knowledge, both written and spoken.
The Application Process
Applications are submitted online by following the steps to upload an application. Every application is reviewed by real people, and no automated systems or AI tools are used to make hiring decisions; AI-supported functions may be used only for isolated organisational steps such as scheduling interviews.
- Submit an application through the online application process.
- Applications are reviewed by real people committed to fairness, transparency and equal opportunity.
About the Company
PUMA is a global sports brand creating footwear, apparel and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf and stichd, operates in 120+ countries and has around 22,000 employees worldwide. PUMA looks for Speed & Spirit in candidates, defined by values that inspire being driven in performance, vibrant in sporting legacy and together in team spirit.
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