Senior Manager, Apparel Product Line Management, Create, Local Creation GC

Sits within Nike's GC Local Creation organisation and reports to the Director, Apparel Product Line Management, Local Creation GC. It leads the Create portfolio, driving new product creation opportunities and a team responsible for locally relevant innovation and growth in the Greater China marketplace. The role works closely with Product Line Management teammates and partners across Design, Product Development, Technical Development, Materials, Costing, Sourcing, Merchandising, Planning, Finance, Brand, Marketplace, Sports and global teams.

• Define the multi-season strategy and seasonal priorities for the GC Local Creation Create portfolio.
• Lead and develop the Create Product Line Management team, setting clear ownership, goals and ways of working.
• Identify unmet consumer needs and translate local cultural, sport, style and marketplace insights into new product creation opportunities.
• Build business cases and portfolio recommendations that balance consumer relevance, differentiation, scale, speed, margin and resource requirements.
• Guide concepts from opportunity framing and briefing through product creation, commercialisation, launch readiness and performance learning, ensuring clear consumer value, product intent and business impact.
• Partner with Design, Product Development, Technical Development, Materials, Costing, Sourcing, Merchandising, Planning, Finance, Brand, Marketplace, Sports and global teams.
• Use consumer insights, marketplace feedback, trend intelligence, competitive learning and commercial data to inform decisions.
• Create clear briefs and presentations that align cross-functional and global partners around the opportunity, priorities and intended outcome.
• Manage milestones, product information, risks, trade-offs and decisions with accuracy and speed.
• Contribute to a culture of collaboration, curiosity, accountability, inclusion and continuous improvement.

• Bachelor's degree in Product Management, Merchandising, Business, Marketing, Design or a related field, or an equivalent combination of education and experience.
• Typically 8+ years of experience in apparel product management, merchandising, category management, product creation or a related field within sportswear, fashion, outdoor or consumer products.
• Strong understanding of apparel product creation from consumer insight and brief development through design, development, commercialisation and marketplace launch.
• Ability to translate consumer, cultural, trend, marketplace and commercial insights into focused product strategies and recommendations.
• Strong product sense, apparel knowledge, commercial acumen and product storytelling capability.
• Demonstrated experience leading and developing teams, setting direction and aligning senior cross-functional stakeholders.
• Experience working effectively across functions and geographies in a matrix organisation.
• Strong communication, influence, presentation, problem-solving, organisation and project management skills.
• Ability to manage multiple seasonal priorities and make sound decisions in a fast-paced and evolving environment.
• Professional working English is required.
• Strategic, consumer-obsessed, collaborative and results-oriented professional.
• Strong product point of view, deep curiosity about the GC consumer, commercial acumen and ability to turn insights into focused product direction.
• Comfortable creating clarity in ambiguity, influencing across a matrix organisation and balancing consumer relevance, brand distinction, speed, quality and profitability.
• Communicates with impact, builds trusted partnerships and leads work with accountability and inclusion.

• Mandarin capability for day-to-day collaboration in Greater China is strongly preferred.