Senior Manager, Footwear, Product Line Management, Local Creation GC

Leads Nike Footwear Product Line Management within the Greater China Local Creation team, shaping and growing the Nike expression of Local Creation in Greater China. It owns a multi-season product portfolio and leads a team, translating local consumer and marketplace opportunities into clear strategies, line plans, and compelling product stories. The position partners closely with Footwear Design, Product Development, Merchandising, Planning, Brand, Marketplace, Finance, and global product teams, and reports into the Director of Footwear Product Line Management, Local Creation GC.

• Develop the seasonal and multi-season product line strategy for Nike Footwear Local Creation GC, grounded in consumer, marketplace, sport, style, and cultural insights.
• Lead line planning and product management across assigned franchises and consumer opportunities, including product architecture, pricing, lifecycle, cost and margin considerations, and launch sequencing.
• Shape and grow the Nike expression of Local Creation in Greater China through multi-season product strategy and portfolio leadership.
• Translate local consumer and marketplace opportunities and insights into clear strategies, line plans, compelling product stories, and footwear concepts and assortments that strengthen the Nike Brand and serve the marketplace with speed and specificity.
• Partner with Design and Product Development to establish briefs, make product choices, and deliver cohesive footwear collections with locally relevant storytelling.
• Connect with Merchandising, Planning, Brand, and Marketplace partners to align the product line with business priorities and consumer journeys.
• Lead, coach, and develop product line management talent, creating clear priorities and strong accountability across the team.
• Monitor progress across the creation calendar, surface risks early, and drive decisions at key checkpoints.
• Present product strategies and seasonal recommendations to senior internal audiences with clarity and influence.

• Bachelor's degree or equivalent combination of education, experience, and training.
• 10+ years of relevant experience in footwear product management, merchandising, product creation, or a closely related field.
• Experience leading people, projects, or a significant multi-season product portfolio.
• Strong understanding of footwear construction, product creation, line planning, franchise management, and product storytelling.
• Proven ability to translate consumer and market insights into differentiated product strategies and assortments.
• Strong commercial judgment and experience managing cost, margin, pricing, and product lifecycle considerations.
• Ability to influence cross-functional partners and make clear decisions in a fast-moving, matrixed environment.
• Excellent written, verbal, and presentation skills in English.
• Strong footwear judgment and product intuition.
• Deep understanding of Greater China consumers, with a passion for sport and culture.
• Curiosity, courage, clarity, and a collaborative mindset.
• Ownership mindset, ability to navigate ambiguity, and influence across teams to drive consumer-led innovation.
• People management capability to develop high-performing teams, create the conditions for great product creation, and build trust through transparency and inclusion.
• Product expertise, strategic thinking, and leadership to deliver product excellence and marketplace impact.

• Chinese language capability is strongly preferred.

• Role sits within the Greater China Local Creation team.
• Leads Nike Footwear Product Line Management work within Local Creation GC.
• Reports into the Director of Footwear Product Line Management, Local Creation GC.
• Partners closely with Footwear Design, Product Development, Merchandising, Planning, Brand, Marketplace, Finance, and global product teams.
• Operates in a matrixed product organisation.