Senior Publishing Manager, FC Online, SEA (Vietnam)

The Senior Publishing Manager leads publishing performance for FC Online (FCO) across Vietnam and Thailand, in close partnership with Garena. Vietnam represents the majority of the SEA business and is the primary focus of the role. The position acts as EA's in-region market owner and internal voice of the Vietnamese FCO community, driving commercial performance, local execution, and long-term growth.

• Oversee publishing performance and revenue outcomes for Vietnam and Thailand
• Translate regional strategy into applicable local growth plans
• Lead forecasting, business planning, and performance reporting, and identify and guide projects to improve player value and revenue
• Act as EA's primary point of contact with Garena for FCO SEA and align on business priorities, content roadmap, and execution plans
• Represent SEA market needs to influence partner decision-making
• Serve as the in-market expert for Vietnamese players, providing market, competitor, and community insights to inform strategy
• Advocate for local priorities across studio and regional teams
• Partner with Studio, Marketing, Finance, Legal, and Insights teams to support GTM planning and live service execution

• 7+ years' experience in gaming, publishing, product, or digital marketing
• Fluency in English and Vietnamese
• Experience working with publisher partners in F2P or live service environments
• Commercially motivated, with experience in forecasting and data-led decision-making

• Expertise in the Vietnamese gaming market
• Passion for sports (football preferred) and live service games

• Seoul