Manager, Amplification (PR & Content)

Sits within the Content & Creative team and reports to the Business Director, Amplification. It focuses on shaping clients' stories on owned channels and driving visibility beyond them by running day-to-day PR delivery and planning content for campaigns across major brand partnerships in sport, extending reach through publishers and creators.

• Write and sell in press releases, pitches and briefing materials, landing coverage across national, sports, trade and consumer media.
• Line up and manage interviews for talent, ambassadors and spokespeople, from briefing to on-the-day support, and spot reactive opportunities and support press activity at events and shoots.
• Build media lists and track and report on coverage using Muck Rack or similar.
• Source and vet creators who fit each brand and campaign, and manage creator outreach, briefing and approvals with creative and account teams.
• Track creator performance and recommend next steps.
• Contribute to content planning for client campaigns, from content series to activations around key moments, feeding in ideas, formats and hooks with an eye for content that travels.
• Own the amplification plan for how content reaches beyond owned channels through publishers, partners and creators, and report on content performance and feed learnings into the next plan.
• Align timings, formats and assets with clients' social teams and agencies, including those within the Dentsu group.
• Manage content calendars and scheduling with delivery partners.
• Keep deliverables, deadlines and approvals on track across clients, rights holders and publishers, and support the Business Director in presenting plans and results.

• Prior hands-on PR experience, ideally agency-side, in sport, entertainment or consumer brands.
• A track record of securing coverage and interviews.
• Experience with Muck Rack, Cision, Meltwater or similar, including coverage reporting.
• Experience identifying and working with creators.
• A strong instinct for compelling content and how it travels across social and publisher channels.
• Organised and confident with multiple stakeholders, with strong writing ability and comfort working on high-profile sponsorship accounts.
• A confident PR practitioner who loves the craft of getting a story placed.

• Sports, consumer or trade media contacts.
• Experience working with football clubs or other rights holders.
• Experience with creator identification tools such as Sprout Social or CreatorIQ.
• A genuine interest in sport.

• Hybrid working

• Work-life balance is recognised, and flexible working arrangements can be discussed for all roles.

It is part of Dentsu Sports International, a global sports network comprising MKTG Sports & Entertainment and Dentsu Sports, a leading sports rights holder including federations, leagues, events, teams and venues.