Sporting Fashion & Goods
Manager Site Merchandising E-Commerce Europe
Mid Level
Pegnitz, Germany
in office
Full time
Job description
About the Role
Focuses on enhancing the online shopping experience for PUMA customers by optimising site merchandising features on the PUMA.com website. The post holder tracks and reports on site merchandising KPIs, runs A/B tests, and drives the systematic identification and resolution of bugs and feature improvements. The role collaborates closely with Category Managers, the UX/UI team, and other cross-functional stakeholders to support key product launches and improve website design and layout.
Key Responsibilities
- Enhance the online shopping experience for PUMA customers by optimising site merchandising features such as navigation, product listings, filters and search on the PUMA.com website
- Track and improve site merchandising KPIs including click-through rate, conversion rate, bounce rate, exit rate, add to basket, AOV and UPT
- Own weekly reporting on site merchandising KPIs and derive actionable insights from them
- Develop and execute A/B tests for merchandising elements such as product ranking, filters and navigation, and leverage the insights to continuously improve performance
- Establish and execute processes to systematically identify bugs and feature improvement ideas on the webstore, collaborating with relevant teams to drive resolution and implementation
- Collaborate with Category Managers to support key product launches and optimise sell-through of specific categories
- Collaborate with the UX/UI team to improve website design and layout
Required Experience & Qualifications
- Bachelor's degree in business management, business analytics or another relevant field
- Minimum 3 years of experience in eCommerce, digital merchandising or analytics and BI
- Ability to work independently and proactively in a fast-paced environment
- Strong analytical skills, with working knowledge of Microsoft Excel essential
- Ability to collaborate with various stakeholders in cross-functional teams
- Excellent communication skills in English
Preferred Skills
- Hands-on experience with eCommerce platforms such as Salesforce Commerce Cloud and site merchandising tools
- Knowledge of Power BI or other reporting tools
- Knowledge of the sports and fashion industry
- Another European language
- An understanding of e-commerce system landscapes
The Application Process
Applications are reviewed by real people who are committed to fairness, transparency and equal opportunity, and no automated systems or AI tools are used to make hiring decisions. AI-supported functions may be used for isolated organisational steps such as scheduling interviews, with no influence on decisions in the application process.
- Submit an application online and follow the steps to upload it
About the Company
PUMA looks for SPEED & SPIRIT in its candidates, defined by values that inspire the team to be driven in performance, vibrant in its sporting legacy, and together in team spirit, while letting individual talent and experience shine.
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