Senior Site Merchandiser DTC E-Commerce

This role sits at the forefront of creating an exceptional digital shopping experience that drives engagement and conversion. It collaborates across Buying, Marketing and Content teams to plan and execute seasonal activations, optimise product presentation, and enhance site navigation and search functionality. It leads site merchandising strategies, analyses performance to inform data-driven decisions, and ensures flawless execution across digital channels.

• Own the end-to-end DTC site merchandising strategy for assigned categories, driving revenue, CVR, AOV and engagement across all digital channels.
• Build and execute data-led site merchandising strategies that balance brand storytelling with commercial outcomes across category pages, PLPs and seasonal campaign landing experiences.
• Translate trading priorities, inventory positions and customer insights into clear on-site execution plans that maximise product sell-through and category effectiveness.
• Partner with Planning, Buying, Content and Marketing teams to optimise product exposure based on demand, inventory health, launch timing and business priorities.
• Lead product ranking, navigation, filtering and cross-sell strategies to improve discoverability and KPIs, and lead product recommender strategy by analysing, optimising and implementing recommenders to maximise cross-sell potential.
• Analyse daily and weekly performance trends, identify opportunities and risks, and proactively adjust merchandising strategies to hit targets; own category-level reporting and performance readouts, communicating results, insights and recommended actions to stakeholders.
• Identify and implement test-and-learn opportunities, including A/B tests, new merchandising approaches and UX enhancements, to drive incremental growth.
• Ensure operational excellence by maintaining accuracy, quality and execution speed, particularly during peak trading moments; troubleshoot and resolve site merchandising functionality issues with technical teams as needed.
• Act as a subject-matter expert for site merchandising best practices, trends and tools, occasionally coaching junior site merchandisers, and collaborate with global and regional teams to adapt global strategies to local market needs while maintaining brand consistency.
• Champion continuous improvements by identifying gaps and recommending workflow refinements, and research competitive landscape and industry best practices to inform future site merchandising strategies.

• Bachelor's degree in Business, Marketing, Merchandising or a related field, or equivalent experience.
• 5+ years of experience in e-commerce merchandising, site operations or digital marketing.
• Proven track record of driving conversion and revenue through site merchandising strategies.
• Analytical and data-driven, with the ability to interpret data, identify trends and translate insights into actionable strategies.
• Skilled at managing multiple priorities and deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proactive in identifying issues and implementing solutions with urgency.
• Passion for improving user experience, innovation and exploring new tools, features and merchandising tactics.
• Detail-oriented, with strong attention to accuracy in product presentation and site functionality.
• Strong understanding of e-commerce platforms, CMS and site search tools.
• Familiarity with online retail best practices, UX principles and digital merchandising trends.

• Hiring range base pay: $67,700-$91,900, plus bonus.
• Pay may vary depending on job-related knowledge, skills and experience.

• Benefits are offered as part of the package; a corporate benefit summary is referenced.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA looks for candidates who embody its SPEED & SPIRIT values: BE DRIVEN in performance, BE VIBRANT in sporting legacy, BE TOGETHER in team spirit, and letting individual talent and experience shine.