RED BULL Student Marketeer Bogota - Universidad DEL Rosario

Red Bull Student Marketeers form part of the brand's brand and product ambassador programme, acting as the face of the brand on the Universidad del Rosario campus and in the surrounding region. The role is not an internship and is open to active students. Student Marketeers are responsible for driving brand image and product understanding, reaching new consumers, exciting university students, increasing sales and managing the Red Bull brand on campus through direct contact with consumers and customers, product trial and event support.

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers and customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, competently answering any questions from consumers.
• Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
• Create a strong network, establishing and maintaining relationships with key local individuals.
• Drive brand engagement on own social media handles via authentic content, and work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond.
• Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts, and ensure perfect execution of defined store standards.
• Deliver executional excellence and show attention to detail in all areas of the role, sharing ideas and collaborating with the team through regular face-to-face and online interaction.
• Plan and report activities via the dedicated online platform in a timely manner and with accuracy.
• Contribute to developing the Red Bull media business by providing local insights, trends and overall opportunities.

• Be an active student at Universidad del Rosario; the role is not an internship.
• Valid driver's licence.
• Passionate about the Red Bull brand and product.
• Excellent communication skills.
• Charismatic, energetic, positive and outgoing personality.
• Immersed in student life with a thorough understanding of the collegiate landscape, city and region, including behind-the-scenes activities and hot-spots.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• Affinity and desire to learn and apply a new range of skills, especially marketing and sales.
• Connected with a diverse range of influential groups and individuals on campus.

• Flexible working and a creative working atmosphere.