Principal Technical SEO Specialist (Legend)

This is a senior individual contributor role with significant autonomy and visibility, reporting directly to the Chief Gaming Officer and working alongside an existing Principal Technical SEO. The role co-owns technical SEO across the Gaming portfolio while supporting the Sports portfolio, with portfolio-wide responsibility for some of the largest and most commercially important domains in iGaming. The post holder identifies the technical opportunities and risks that matter most, turns them into clear priorities, and works closely with Product and Engineering to deliver measurable organic and commercial impact.

• Co-own portfolio-wide technical SEO strategy, roadmap and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact.
• Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data and web performance.
• Partner with Product and Engineering on architecture, major releases, migrations and experimentation, translating technical SEO insights into clear priorities and scalable solutions.
• Build automated monitoring, diagnostics and early-warning systems that identify material technical issues before they become significant commercial problems.
• Develop internal tools and AI-enabled workflows that improve analysis, quality assurance, prioritisation and execution across technical SEO and the wider SEO organisation.
• Create reusable technical patterns, guardrails and frameworks across the portfolio, raising technical capability through coaching, documentation and shared tooling.

• A strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes.
• Expert knowledge across crawling, rendering, indexation, architecture, internal linking, canonicalisation, international SEO, migrations, structured data, JavaScript SEO, log-file analysis and web performance, with the judgement to separate material opportunities from technical hygiene.
• Ability to translate complex technical findings into priorities based on expected value, risk, effort, confidence and opportunity cost, connecting technical decisions to organic and commercial outcomes.
• Experience influencing Product, Engineering and senior stakeholders without direct authority, challenging constructively and communicating complex technical decisions clearly to both technical and non-technical audiences.
• A builder's mindset: intellectually curious, technically self-sufficient and comfortable remaining deeply hands-on while creating systems, standards and capabilities that increase the impact of teams beyond own individual contribution.

Legend is a world-leading sports and gaming media network, reaching hundreds of millions of visitors a year, and is now part of Genius Sports. With 20+ years of proven success, Legend is a leading sports and gaming marketing company whose 600+ employees across 22+ countries move fast, learn quickly and win together.