SEO Marketing Associate

This role will drive organic growth for FanDuel's sportsbook, casino, and marketing websites. It leads search engine optimisation to grow organic traffic and acquisition, with a growing focus on generative engine optimisation (GEO) and answer engine optimisation (AEO) so that FanDuel is found, cited, and recommended in AI platforms such as Google AI Overviews, ChatGPT, Perplexity, Claude, and Gemini. The position collaborates closely with Content, Product, Marketing, Legal/Compliance, and Analytics teams to shape how customers find and engage with FanDuel across search engines and LLM platforms.

• Lead SEO strategy for FanDuel's websites to increase organic traffic, non-brand acquisition, and brand visibility across casino and sports.
• Conduct keyword, topic, and competitive research to inform content creation, updates, and roadmap priorities.
• Partner with writers, editors, product managers, and designers to optimise content for organic discovery from brief through publication, and manage content calendars and page-level optimisations aligned with major sports seasons, live events, and business goals.
• Audit and improve on-page and technical SEO elements such as meta tags, headers, internal linking, crawlability, and page speed.
• Develop GEO and AEO strategies to improve visibility in AI Overviews, LLM-powered search, and answer engines, including answer-ready content formats such as FAQs, concise definitions, and comparison and how-to guides.
• Strengthen entity signals and brand authority across the web, including structured data (Schema.org/JSON-LD), consistent product information, and third-party mentions.
• Build and track visibility in AI platforms, measuring how FanDuel is mentioned, cited, and described, and translating findings into content and product priorities.
• Monitor and report on performance using Google Search Console, SEMrush, Ahrefs, app store analytics, and emerging AI visibility tools, and stay on top of search and AI algorithm updates and evolving platform behaviour, translating data into clear recommendations.
• Collaborate with engineering, analytics, and legal/compliance teams on technical SEO initiatives, A/B testing, and responsible content standards for regulated products.
• Perform other duties as assigned by the Company to meet evolving business needs.

• 2–3+ years of experience in SEO, digital content marketing, or editorial SEO operations.
• Deep understanding of SEO fundamentals including keyword targeting, content structure, and technical hygiene.
• Working knowledge of GEO and AEO, including how LLMs and answer engines retrieve, synthesise, and cite web content, and how to measure visibility within them.
• Demonstrated success growing search traffic through editorial, sports, gaming, or other high-volume consumer content.
• Familiarity with major SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
• Strong written and verbal communication skills, particularly in cross-functional or editorial environments.
• Strong organisational and project management skills.
• Ability to synthesise SEO, GEO, and AEO insights into actionable strategies.
• Passion for digital media, sports, iGaming, and prediction markets.

• Experience in fast-paced editorial, newsroom, or sports media environments.
• Hands-on experience optimising for AI search, such as structuring content for AI Overviews, testing prompts across LLM platforms, or tracking AI citations and referral traffic.
• Experience with app store analytics tools or running ASO experiments on app store listings.
• Knowledge of HTML, CSS, JavaScript, and structured data markup (Schema.org, JSON-LD).
• Understanding of conversion rate optimisation and A/B testing frameworks.
• Familiarity with Jira, Trello, Asana, or other project management tools.
• Knowledge of sports betting, online casino games (slots, table games, live dealer, etc.), or prediction market products, or experience in the sports/gaming industry.
• Exposure to legal/regulatory compliance standards in digital publishing, gaming, or prediction markets.

• Hybrid work arrangement.

• Hourly range: $35.10 - $43.75 USD, dependent on relevant experience, location, business needs and market demand.
• Eligible for annual bonus and long-term incentive opportunities based on performance, which may include short-term or long-term incentive compensation such as cash bonuses and stock program participation.

• Health plans with options as low as $0 per paycheck, including fertility and family planning programs, mental health support, and fitness benefits.
• Generous paid time off (PTO and sick leave).
• 401k with up to a 5% match.
• Commuter benefits and pet insurance.
• Medical, vision, and dental insurance; life insurance; and disability insurance.
• Paid personal time off and 14 paid company holidays.
• Paid sick time in accordance with all applicable state and federal laws.
• Additional benefits are available above and beyond the basics.
• Benefits differ across location, role, and level.

FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator, with a portfolio of globally recognised brands and traded on the New York Stock Exchange under FLUT. FanDuel is an equal opportunities employer and believes 'We are One Team', committed to equal employment opportunity and inclusion, and provides reasonable accommodations for qualified individuals with disabilities during the application and hiring process.