Clubs, Teams & Franchises
Student Marketeer - Blinn College
Pre-career
Brenham, United States
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
The Red Bull Student Marketeer role is part of the brand and product ambassador programme. Reporting to the local Field Marketing Specialist, the marketeer learns Red Bull's target group and is responsible for driving brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving visibility of the Red Bull brand through direct contact with consumers and customers, product trials, and event work.
Key Responsibilities
- Represent Red Bull as a brand and product ambassador, living the brand personality traits and company values in everyday interactions with consumers and customers.
- Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
- Create and maintain a strong network on and around campus, building relationships with key local individuals and influential groups.
- Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
- Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
- Support Red Bull events, collegiate activations, and supported events to deliver an unforgettable brand experience, and build awareness of and participation in the World of Red Bull.
- Increase brand engagement on social media handles through authentic content.
- Build relationships with local sales account managers and collaborate with sales to ensure Red Bull is available and visible in outlets, on campus, and in the region, including opening new distribution points.
- Leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts and ensure perfect execution of defined store standards.
- Deliver executional excellence, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately and on time in the dedicated online platform, and contribute local insights, trends, and opportunities to business development.
Required Experience & Qualifications
- Must be at least 18 years of age.
- Must have a valid US driver's licence.
- University or college enrollment is required.
- Must be fluent in English.
- Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
- Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
- Connected with a diverse range of influential groups and individuals on campus.
- Affinity for project management, working behind the scenes, and winning sales.
- A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
- Able to lift and/or move items weighing 25 pounds or more, as needed.
Preferred Skills
- Fluency in additional languages is an advantage.
Workplace
- Flexible working hours rather than a 9 to 5 schedule.
- Creative and inclusive working atmosphere.
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