Student Marketeer - Houston City College – Central Campus

The Student Marketeer role is part of Red Bull's brand and product ambassador programme, described as the most dynamic and empowered brand and product ambassador programme in the world. Reporting to the local Field Marketing Specialist, the Student Marketeer learns Red Bull's target group and drives brand image and product understanding on campus and in the region. The role involves reaching new consumers, exciting university students, increasing sales, and driving visibility of the Red Bull brand.

• Represent Red Bull as a brand and product ambassador, embodying brand personality traits and company values in everyday interactions with consumers and customers.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, establishing relationships with key local individuals and influential groups.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.
• Build awareness of and encourage participation in the World of Red Bull, including collegiate events and activations, and increase brand engagement on social media through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards, deliver executional excellence, share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately in the dedicated online platform, and contribute local insights, trends
• And opportunities to business development.

• Be at least 18 years of age.
• Hold a valid US driver's licence.
• Be enrolled at a university or college.
• Be fluent in English.
• Work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Be immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Be connected with a diverse range of influential groups and individuals on campus.
• Have an affinity for project management, working behind the scenes, and winning sales.
• Be a team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Be able to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Campus and regional field-based role.

• Flexibility over a traditional 9 to 5 job.
• A creative and inclusive working atmosphere.