Student Marketeer - Central Piedmont Community College

The Red Bull Student Marketeer is part of a brand and product ambassador programme, reporting to the local Field Marketing Specialist (FMS). The role is responsible for driving brand image and product understanding on campus and in the region, reaching new consumers, exciting university students, increasing sales, and increasing brand visibility. It involves direct contact with consumers and customers, inviting product trials, and working at Red Bull events to create an unforgettable brand experience.

• Represent Red Bull in a premium way through everyday interactions with consumers and customers, embodying brand personality traits and company values.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at the university.
• Create and maintain a strong network on and around campus, establishing relationships with key local individuals.
• Identify local collegiate content creators in relevant Red Bull scenes and work with the Field Marketing Specialist to bring them into the World of Red Bull.
• Grow the user base by inviting positive product trial and awareness through sampling at the right place and time, answering consumer questions and concerns.
• Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience, and build awareness of and encourage participation in the World of Red Bull.
• Increase brand engagement on social media handles through authentic content.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on campus, and in the region; collaborate with sales to open new distribution points within the university campus and beyond.
• Leverage relevant assets from the World of Red Bull to keep the brand top of mind in sales accounts and ensure perfect execution of defined store standards.
• Deliver executional excellence and attention to detail, collaborate with the team through regular face-to-face and online interaction, plan and report activities accurately in the dedicated online platform, and contribute local insights, trends, and opportunities to business development.

• Must be at least 18 years of age.
• Must have a valid US driver's licence.
• University or college enrollment required.
• Must be fluent in English.
• Able to work flexible part-time hours, including some evenings and weekends, for a minimum of 15 hours per week.
• Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities and hot-spots.
• Connected with a diverse range of influential groups and individuals on campus.
• Affinity for project management, working 'behind the scenes', and winning sales.
• A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini.
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Additional languages are an advantage.

• Campus and regional environment, including Red Bull events and activations.

• Flexibility over a traditional 9 to 5 job.
• Creative and inclusive working atmosphere.