Performance Marketing Analyst Creatives (Mobile)

The Performance Marketing Analyst – Creatives sits within the Performance Marketing team and owns how creative performance is understood across the business. The role covers the weekly rhythm of what is working and why, the reporting the team works from, and the recommendations that shape what is produced next, where spend goes and how efficiently the team scales. The organisation produces hundreds of user acquisition creative assets a month, and this position owns the connection between what is spent and what is made.

• Run the weekly performance readout covering what is working, why, and what it means for creative production priorities.
• Deliver creative performance insights by concept, hook, format, network and geo, including winner rate and fatigue curves.
• Measure creative ROI, including spend and return attributable to individual creatives and concepts.
• Assess production efficiency, including cost and cycle time per asset by production source (GenAI pod, playables, vendors), measured against the performance those assets deliver.
• Translate analysis into recommendations that inform what the team produces, where spend goes and how efficiently it scales.
• Make performance data self-serve through visualisations and reporting placed where the team already works, so insight does not bottleneck on one person.
• Decide what belongs in a dashboard, what belongs in an explore and what belongs in a recurring readout.
• Partner with central data and engineering teams on pipeline and warehouse dependencies.
• Inform the governed definition of creative performance tiers, including thresholds, minimum spend and impression floors, lookback windows and the review cadence for changing them.
• Build and monitor data quality checks, surfacing discrepancies before they reach a slide.

• 3+ years in marketing, growth or product analytics.
• Strong SQL, with comfort modelling data rather than only querying it.
• Fluency with AI-assisted tooling (Claude, Gemini, Cursor) for analysis and automation.
• Hands-on experience with a BI tool (Looker, Tableau or similar), including building and maintaining explores.
• Working knowledge of mobile attribution, including MMP data (AppsFlyer, Adjust, Singular), SKAdNetwork and AdAttributionKit, network reporting discrepancies and the limits of each.
• Fluency in user acquisition metrics such as CPI, IPM, CTR and ROAS.
• Ability to define a metric, defend the definition and hold the line when someone wants a friendlier number.

• Mobile user acquisition experience.
• Experience analysing creative performance specifically, including creative tagging and metadata frameworks.
• Familiarity with GenAI creative production workflows.
• Experience in gaming, especially free-to-play or 4X strategy titles.

• Actual salaries vary based on job-related factors including geographic location, external market data, internal equity, skill set, experience, training, education and/or performance.

• Health insurance coverage.
• Employee wellness programme.
• Life and disability insurance.
• Retirement savings plan.
• Paid holidays, sick time and vacation.
• Annual bonuses, short- and long-term incentives and programme-specific awards.