Director of Engineering - DTC Platform Engineering

The Director of Engineering - DTC Platform Engineering leads the organisation responsible for shared engineering platforms, cloud foundations, integration capabilities, quality and performance engineering services, and developer tooling that enable DTC product teams to build and deliver secure, scalable and reliable software. The role leads a cross-functional organisation spanning DevOps & CI/CD, Application Security, Test Automation, Enterprise Integrations, Performance Engineering, and Cloud Architecture & Infrastructure, and works with the SRE & Operations team to define observability standards and production-readiness controls. This role is a key engineering partner to all three product engineering organisations: Consumer Experience, Consumer Intelligence & Engagement, and Core Commerce Platform.

• Define and execute the multi-year Platform Engineering strategy, establishing the technology vision for cloud infrastructure, developer experience, quality engineering, enterprise integrations, and automation across the DTC estate.
• Build a platform that acts as a strategic enabler for product engineering teams, reducing toil, accelerating delivery cycles, and raising the quality and reliability bar across consumer-facing systems.
• Own the platform engineering roadmap and promote adoption of platform capabilities.
• Drive adoption of platform engineering as a product discipline, treating internal engineering teams as customers and building self-service infrastructure and tooling.
• Increase adoption of CI/CD capabilities across all product engineering organisations, enabling fast, safe, and automated delivery from code commit to production.
• Govern branching strategies, environment topology (dev, staging, UAT, prod), and deployment runbooks across product teams.
• Implement GitOps-based deployment workflows, progressive delivery patterns (canary releases, blue-green deployments, feature flags), and trunk-based development practices.
• Drive developer experience improvements, including fast build times, reliable pipelines, self-service environment provisioning, and clear developer documentation.
• Establish release governance processes that balance deployment speed with change risk management, particularly for high-impact commerce events such as sale periods and product launches.
• Define and execute the Quality Engineering strategy across all DTC platforms, embedding quality throughout the software development lifecycle.
• Define and evolve shared test automation frameworks covering functional, regression, API, integration, and end-to-end testing.
• Establish quality standards, metrics, and governance to improve release confidence and reduce production defects.
• Enable engineering teams through reusable testing capabilities, tooling, and quality engineering best practices.
• Define and execute the Performance Engineering strategy, ensuring applications and platforms meet scalability, reliability, and user experience objectives.
• Establish performance standards, capacity planning practices, and non-functional requirements across all product domains.

• 15+ years of engineering experience, with at least 5 years in a senior engineering leadership role owning platform, infrastructure, or DevOps engineering organisations.
• Proven ability to define platform architecture strategy, technology standards, infrastructure modernisation roadmaps, and engineering guardrails that support scalability, resilience, and security.
• Experience building internal developer platforms, self-service engineering capabilities, and software delivery practices that improve developer productivity, reliability, governance, and time-to-market.
• Experience in Cloud Native Infrastructure, including Kubernetes, compute and runtime services, Cloud CDN, IAM, VPC, and monitoring and observability tooling.
• Proven experience designing and operating CI/CD pipelines at scale using GitHub Actions, Cloud Build, ArgoCD, Spinnaker, or equivalent.
• Experience in Kubernetes platform engineering, including cluster operations, Helm, service mesh, and workload autoscaling.
• Demonstrable test automation leadership, including experience defining quality engineering strategy and building shared test automation frameworks (Playwright, Selenium, Cypress, RestAssured, k6, or equivalent).
• Performance engineering expertise, including load testing tools (k6, Gatling, JMeter), APM platforms (Datadog, New Relic, Dynatrace), and front-end performance profiling.
• Infrastructure-as-code proficiency with Terraform, Pulumi, or equivalent, and GitOps workflows with ArgoCD or Flux.
• Understanding of modern security engineering practices, including secrets management, application security (SAST/DAST), cloud security posture management, vulnerability management, data protection, and secure software delivery.
• Master's or Bachelor's degree in Computer Science, Information Technology, Engineering, or a related field.
• Strategic Thinking & Vision: translate ambitious business goals into clear, executable technology strategies and roadmaps
• Demonstrate courage to challenge conventional thinking and advocate for innovative solutions
• Operate effectively in ambiguity, providing clarity, direction, and confidence
• Balance immediate business priorities with long-term scalability, sustainability, and consumer impact.

• GCP experience preferred.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.