Art Director - Unannounced 3A Project

This role reports directly to the Head of the unannounced 3A title China team and leads the holistic visual strategy for the China version. It focuses on the localisation, culturalisation, and visual adaptation of the game to resonate with the Chinese market and local player preferences, leveraging the high-quality base game architecture developed by EA global studio. The role oversees the entire visual spectrum, including 2D UI, live service content design, and 3D assets concept direction and feasibility check, with responsibility for final visual quality.

• Lead the visual strategy and execution for the China version across all art disciplines, including 2D UI/UX, promotional content design, and in-game 3D assets.
• Partner extensively with the EA Korea base game core team to understand foundational art assets and drive the localisation and cultural adaptation of these visuals to meet the specific aesthetic and operational needs of the Chinese market.
• Act as the primary artistic bridge between the China Pod, core team developers, external publishing partners, and internal stakeholders (Design, Engineering, Production) to ensure aligned creative goals and smooth asset integration.
• Drive improvements to localisation workflows, asset pipelines, and production processes that enable the art team to efficiently adapt and deploy high-quality content into a fast-paced live service environment.
• Champion visual quality and cultural authenticity across UI themes, monetisation content, 3D presentation, environments, and overall game presentation.
• Lead, mentor, and develop a multidisciplinary Art team, fostering a culture of creativity, cross-border collaboration, and continuous learning.
• Identify opportunities to improve team productivity and content localisation speed through automation, AI-assisted workflows, new tools, and emerging content creation technologies.

• 12+ years of experience in game development, with a proven track record of leading multidisciplinary art, technical art, or content production teams.
• Demonstrated ability to drive visual quality across multiple disciplines simultaneously, specifically covering 2D (UI, live-ops content design) and 3D (characters, environments, in-game assets).
• Deep understanding of the Chinese gaming market, with proven experience in culturalising, localising, and adapting existing game visuals for Chinese players.
• Experience leading cross-functional and cross-border initiatives, with a strong ability to manage relationships involving base-game developers and external publishing partners.
• Strong understanding of modern game content creation workflows, real-time game development pipelines, and live service adaptation processes.
• Exceptional communication, leadership, organisational, and stakeholder management skills.
• Strong learning agility and the ability to adapt to changing technologies, co-development team structures, and dynamic product needs.
• Passion for sports.

• Direct experience with sports, or live service PC online game development.
• Bilingual proficiency (English and Chinese) to effectively communicate with global stakeholders and local publishing partners.
• Familiarity with proprietary engines, Unreal Engine, Unity, or other real-time content creation platforms.
• Experience adopting AI-assisted workflows or automation solutions specifically geared toward high-volume 2D/3D content localisation.
• Deep understanding of player authenticity, broadcast presentation, and sports entertainment within the context of the Chinese cultural landscape.

EA SPORTS is one of the most iconic brands of entertainment, connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games.