Associate Director, Sponsorship Sales - Asia Pacific 80-100%

Is a senior commercial position within Infront's Asia Pacific operations, focused on leading sponsorship sales for the Badminton World Federation across key markets, primarily South Asia and Southeast Asia. The Associate Director will work closely with rights holders, regional leadership, and global sales teams to drive revenue growth, cultivate long-term brand and agency relationships, and deliver insight-led commercial solutions across premium sports properties. The role operates within a dynamic, matrixed team environment as part of a leading global sports marketing and media agency.

• Lead sponsorship sales across assigned Asia Pacific territories (primarily South Asia and Southeast Asia) for the Badminton World Federation, in line with Infront Pan-Asia's commercial strategy
• Consistently achieve and exceed annual sponsorship revenue targets
• Own and actively manage a robust sales pipeline across assigned IPs
• Define target categories, priority brands, and go-to-market strategies for assigned properties
• Proactively identify new commercial opportunities driven by market trends, brand objectives, and category insights
• Build, develop, and maintain strong senior-level relationships with brands and advertising/media agencies across Asia Pacific
• Expand Infront's agency network and strengthen collaboration with key regional and multinational agency groups
• Act as a trusted commercial advisor to clients, with a strong understanding of their business, marketing, and brand objectives
• Collaborate with marketing, business development, and content teams to develop compelling rights packages and impactful sales presentations
• Lead the end-to-end sales process: brief interpretation, proposal development, concept creation, storytelling, asset customization, and valuation
• Pitch confidently and persuasively to senior client stakeholders
• Lead commercial negotiations and contractual discussions in close coordination with regional leadership and legal teams
• Work effectively within a matrix organisation across territories and functions
• Actively contribute to internal sales meetings and planning sessions
• Ensure accurate and timely reporting of contacts, meetings, pipelines, and proposals within the global CRM system

• University bachelor's degree (or equivalent)
• Proven track record in sponsorship sales, media sales, digital advertising, or integrated marketing solutions sales within Asia Pacific
• Demonstrated success selling high-value, multi-market sponsorship or partnership solutions
• Established network of senior contacts across brands and advertising agencies in Asia Pacific
• Strong understanding of the sports marketing ecosystem, sponsorship best practices, and category dynamics in Asia Pacific
• Outstanding business development, pitching, presentation, and negotiation skills
• Strong commercial acumen with the ability to translate client objectives into effective sponsorship solutions
• Excellent interpersonal and relationship-building skills, with credibility at senior-executive level
• Ability to thrive in a fast-paced, matrixed, international environment
• Highly motivated, results-driven, and collaborative team player
• Comfortable working across Windows and/or macOS environments; strong proficiency in Microsoft Office (Word, Excel, PowerPoint); effective use of CRM systems and professional social media platforms (e.g. LinkedIn) for business development and sales pipeline management
• Fluent in English

• Prior experience within agencies, rights holders, or media environments
• Additional Asian languages

• Hybrid working model (office and home)

• Relaxed and familiar working atmosphere, flat hierarchies, positive spirit and many degrees of freedom in daily work
• Support in developing skills and talents through individual trainings, attending (sports) events and networking events
• Social benefits, such as a subsidised company pension plan, capital-forming benefits and worldwide accident insurance in a private ward

Infront, a Wanda Sports Group company, connects fans and consumers to sports events and offers everything an event or commercial partner needs to be successful, including digital solutions, event operations, international media rights distribution, sponsorship sales and activations, and media production. The company has a team of around 1,000 experts working from 40 offices across 16 countries and is headquartered in Switzerland.