Key Account Manager - (12 Month Contract)

The Key Account Manager is responsible for selling and executing Red Bull strategy and initiatives to local key account chains, and for influencing the execution of regional programs through local Decision Makers. The role owns local key account budgets, market share and sales volume, and develops productive business relationships with assigned key accounts. The position works closely with the Category Analyst, the National Accounts Director and Field Teams to align account activity with national goals.

• Drive execution of account programs through local Decision Makers, pursue incremental opportunities over and above agreed programs, and maintain key local knowledge of accounts.
• Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards, executing distribution on priority packages in line with HQ recommendations and ensuring account schematics reflect Red Bull standards.
• Sell Red Bull's strategic vision and 4P strategy using best practices and available tools, customising pitches and presentations to resonate with customer needs and achieve account goals while driving effective, permanent displays.
• Evaluate ROI before recommending specific POS or customised solutions, and determine gaps within regional key accounts and build plans to address them.
• Develop an annual promotion schedule in accordance with national goals, ensuring all promotions are accompanied by effective POS and incremental displays.
• Construct annual Customer Marketing Agreements and manage associated funds for all designated key accounts on a weekly and monthly basis.
• Work with the Category Analyst to evaluate ROI on 'pay-for-space' agreements, communicate key learnings to the National Accounts Director, and drive post-promotion analysis.
• Conduct quarterly business reviews, share examples of Red Bull marketing activities, and provide Energy Insights that drive change in promotion, price or display practices.
• Keep Field Teams informed of key account programs and initiatives and routinely visit Field Teams to maintain personal contact and open lines of communication.

• Minimum 3 years sales experience (or equivalent category management experience) with a strong track record of success.
• Strong analytical skills and experience using internal and external data sources (e.g. Nielsen, IRI).
• Excellent communication and active listening skills.
• Creative, solution-oriented mindset.
• In-depth knowledge of the FMCG industry.
• Self-motivated and able to work independently.
• Proficiency in Microsoft Excel and PowerPoint.
• Bilingual in English and French.
• Willingness to travel 20-30% of the time.

• Experience in beverage, CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation.
• Previous experience with SAP.
• Knowledge of regional major accounts operation.
• Bachelor's degree.