National Account Manager, Retail Channel (Grocery)

The National Account Manager leads Red Bull's sales strategy across a defined portfolio of national customers, with accountability for customer relationships, sales performance, and trade spend management. The role drives growth by advancing long-term sales drivers such as distribution, shelf presence, equipment placement, off-shelf displays, and promotional efficiency. It works closely with customers, internal stakeholders, distributor partners, and Field Teams, and requires strong analytical capability, strategic thinking, disciplined business planning, and confident communication.

• Own national account budgets and sales results, and manage and deliver annual volume and trade spend plans with disciplined ownership and accountability.
• Develop and execute short- and long-term account strategies aligned with company priorities, customer opportunities, market conditions, and available resources, while monitoring market trends, maintaining competitive intelligence, and contributing to strategies, standards
• And best practices that strengthen distribution, visibility, and execution across key accounts.
• Advance Red Bull's long-term sales drivers to deliver annual business plans, including distribution, shelf presence, equipment placement, off-shelf displays, and promotional efficiency.
• Build and strengthen relationships with senior customer stakeholders, distributor partners, and all levels of the customer organisation, maintaining regular business reviews, trade visits, and ongoing contact.
• Lead the development and growth of national Off Premise key accounts, creating value through innovative customer programmes and activities.
• Secure strategic visibility agreements that support consistent product placement across multiple locations, and create best-in-class execution examples within the assigned account base.
• Support the development of annual account plans, including volume targets, trade spend requirements, and customer investment priorities, and develop annual Customer Marketing Agreements with the assigned account base.
• Evaluate account-level ROI, analyse ROI for distribution and visibility agreements, establish clear benchmarks, and share key learnings to improve future customer investments.
• Partner with Field Teams to review post-promotion performance, distribution opportunities, equipment execution, and in-store standards, and regularly analyse Nielsen data, customer-specific off-take data, and internal sales results to identify trends, risks, and growth opportunities.
• Attend regional Cell and Distributor meetings, organise account meetings to align on sales strategy and share best practices, conduct in-store audits with key business stakeholders
• And participate in national NAM business and training meetings to align on priorities and build capability across the team.

• Minimum of 3–6 years of sales management and key account experience, with a proven track record of delivering results.
• Strong understanding of relevant retail landscapes, particularly within the Grocery channel.
• Strong analytical capability, strategic thinking, disciplined business planning, and effective trade spend management.
• Excellent communication skills, with the ability to listen actively and engage effectively with customers and internal stakeholders.
• Ability to communicate and present with confidence to customers, internal stakeholders, and distributor partners.
• Proven ability to collaborate cross-functionally and influence internal and external stakeholders to deliver business objectives.
• Strong negotiation and presentation skills, with confidence influencing at multiple levels of an organisation.
• Analytical, innovative, and solution-oriented, with the ability to translate insights into actionable business recommendations.
• Strong attention to detail, with disciplined follow-through on execution, commitments, and customer deliverables.
• Self-motivated and able to work independently in a fast-paced, entrepreneurial environment.
• Highly proficient in Microsoft Excel and PowerPoint, with the ability to build clear analyses and compelling customer-facing presentations.

• Bachelor's degree preferred.
• CPG experience preferred.
• French language proficiency is considered an asset.
• Category management experience is considered an asset.
• Direct Store Delivery (DSD) experience is considered an asset.