Leagues & Competitions
Race Promotion Manager - Halifax (18 Month FTC)
Mid Level
Halifax, Canada
in office
Contract
Job description
About the Role
This commercially driven sales leadership role is responsible for generating sponsorship and hospitality revenue and developing commercial partnerships around the Canadian Sail Grand Prix. It focuses on identifying, developing, and closing new business opportunities with Canadian and international brands to support growth in the Canadian market. The role works closely with global commercial, event, marketing, and partnership activation teams, and interacts with the Canadian SailGP Team to maximise commercial opportunity.
Key Responsibilities
- Develop and execute a sponsorship sales strategy for the Canadian SailGP event to meet and exceed revenue targets.
- Identify, prospect, and close new sponsorship and partnership opportunities across priority categories.
- Build and manage a strong pipeline of prospective partners, using CRM tools to track activity, manage opportunities, and forecast accurately.
- Develop compelling, tailored sales proposals and presentations that communicate SailGP's unique value proposition and commercial opportunities.
- Lead on the presentation of SailGP event propositions to key brands.
- Support the global sales team in potential global partnership opportunities arising from the Canadian market.
- Work closely with the global corporate hospitality sales team to generate local hospitality interest and sales opportunities, and secure corporate bookings for event hospitality packages for relevant local and global brands.
- Identify emerging opportunities, category whitespace, and competitive dynamics within the market.
- Support the Events team in identifying new inventory opportunities and partnership integrations.
- Represent SailGP at relevant industry events, conferences, and networking forums to build relationships, generate leads, and increase commercial awareness.
Required Experience & Qualifications
- 5+ years of experience in sports sponsorship, commercial sales, business development, media sales, events, or a related field, with a proven track record of delivering revenue and ability to deliver against revenue targets.
- Demonstrated experience managing the full sales cycle and closing sponsorship or partnership deals.
- Strong knowledge of the Canadian sports, sponsorship, and brand marketing landscape.
- Strong understanding of the Italian sponsorship landscape.
- Existing relationships with senior contacts across Canadian brands, agencies, and/or media partners, with an established network of brand and agency relationships.
- Strong presentation, negotiation, communication, and relationship-building skills.
- Highly organised with strong pipeline management and forecasting skills.
- Comfortable working independently while collaborating across a fast-paced, international organisation.
Preferred Skills
- Passion for sailing, sport, entertainment, or premium/international brands.
- Bachelor's degree or equivalent experience.
About the Company
SailGP is a global organisation with defined values that shape the culture of its team: Deliver Quality and Consistency; Evolve with Focus; Make it Count; Stand Together and Strike a Balance. The Rolex SailGP Championship features national teams racing identical high-tech F50 catamarans at iconic stadium destinations worldwide, at speeds in excess of 100km/h (60mph). Founded in 2018, SailGP is one of the world's fastest-growing sports and entertainment properties, now in its sixth season.
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