Leagues & Competitions
Race Promotion Manager - Berlin
Mid Level
Berlin, Germany
in office
Contract
Commercial & PartnershipsSailingSponsorship SalesHospitality & Premium SalesBusiness DevelopmentPartnership Management
Job description
About the Role
This commercially driven sales leadership role is responsible for generating sponsorship and hospitality revenue and developing commercial partnerships around the Germany Sail Grand Prix. The role focuses on identifying, developing, and closing new business opportunities with German and international brands to support SailGP's commercial growth in the German market. It works closely with global commercial, event, marketing, and partnership activation teams, and interacts closely with the German SailGP Team to maximise commercial opportunity from the German market.
Key Responsibilities
- Develop and execute a sponsorship sales strategy for the SailGP event in Germany to meet and exceed revenue targets.
- Identify, prospect, and close new sponsorship and partnership opportunities across priority categories.
- Build and manage a strong pipeline of prospective partners, using CRM tools to track activity, manage opportunities, and forecast accurately.
- Develop compelling, tailored sales proposals and presentations that communicate SailGP's unique value proposition and commercial opportunities.
- Lead on the presentation of SailGP event propositions to key brands.
- Support the global sales team in potential global partnership opportunities arising from the German market and work closely with the global corporate hospitality sales team to generate local hospitality interest and sales opportunities.
- Secure corporate bookings for event hospitality packages for relevant local and global brands.
- Identify emerging opportunities, category whitespace, and competitive dynamics within the market.
- Support the Events team in identifying new inventory opportunities and partnership integrations.
- Represent SailGP at relevant industry events, conferences, and networking forums to build relationships, generate leads, and increase commercial awareness.
Required Experience & Qualifications
- 5+ years of experience in sports sponsorship, commercial sales, business development, media sales, events, or a related field, with a proven track record of delivering revenue.
- Demonstrated experience managing the full sales cycle and closing sponsorship or partnership deals.
- Strong knowledge of the German sports, sponsorship, and brand marketing landscape.
- Existing relationships with senior contacts across German brands, agencies, and/or media partners.
- Strong presentation, negotiation, communication, and relationship-building skills.
- Highly organised with strong pipeline management and forecasting skills.
- Comfortable working independently while collaborating across a fast-paced, international organisation.
Preferred Skills
- Passion for sailing, sport, entertainment, or premium/international brands.
- Bachelor's degree or equivalent experience.
Workplace
- Contractor basis for an initial period of 12 months, with the engagement expected to run for the full 12-month term, subject to agreed contractual terms.
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