2027 Red Bull Student Marketeer - Northern Cape

Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador programme in the world. They understand Red Bull's target group and are responsible for driving brand image and product understanding on their campus and in their region. The role aims to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at a student level.

• Represent Red Bull in a premium way by living the brand personality traits and company values in everyday interactions with consumers and customers.
• Grow the user base by inviting positive trial and awareness through product sampling at the right place and time, and by answering consumer questions and concerns.
• Build and execute a tailored, innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network and maintain relationships with key local individuals, and drive brand engagement on social media handles through authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
• Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
• Share ideas and collaborate with the team through regular face-to-face and online interaction, and plan and report activities accurately and on time via the dedicated online platform.
• Contribute to developing the media business by providing local insights, trends and overall opportunities.

• Excellent communication skills.
• Charismatic, energetic, positive and outgoing personality.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots.
• A creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
• Connected with a variety of influential groups and individuals on campus.
• Passionate about the Red Bull brand and product.
• Event/project management skills and an affinity to work behind the scenes.
• A great team player.
• Available to work flexibly part-time, including evenings and weekends.

• Driver's licence preferred.
• Ideally available to work some evenings and weekends.

• Campus and regional work, including events and outlet visits.

• A creative working atmosphere with flexibility over a traditional 9 to 5 job.