Clubs, Teams & Franchises
2027 Red Bull Student Marketeer - Nelspruit
Pre-career
Mbombela, South Africa
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated CampaignsFan Engagement
Job description
About the Role
The Student Marketeer is part of Red Bull's brand and product ambassador programme, responsible for driving brand image and product understanding on campus and in the local region. The role aims to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at a student level. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to create an unforgettable brand experience.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and time, answering consumer questions and concerns.
- Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
- Create a strong network and establish and maintain relationships with key local individuals.
- Drive brand engagement on social media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, collaborating with sales to open new distribution points within the university campus and beyond.
- Leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts and ensure perfect execution of defined store standards.
- Deliver executional excellence and attention to detail in all areas, sharing ideas and collaborating with the team through regular face-to-face and online interaction.
- Plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the media business by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Highly approachable and social, with the ability to relate to different people on many occasions.
- Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connected with a variety of influential groups and individuals on campus.
- Passionate about the Red Bull brand and product.
- Event/project management skills and an affinity for working 'behind the scenes'.
- Great team player.
- Available to work flexibly part-time, including evenings and weekends.
Preferred Skills
- Driver's licence preferred.
- Ideally available to work some evenings and weekends.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- Creative working atmosphere.
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