2027 Red Bull Student Marketeer – Potchefstroom

Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador programme in the world. They understand Red Bull's target group and are responsible for driving the brand image and product understanding on their campus and in their region. The programme aims to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at a student level.

• Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
• Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and time, answering consumer questions and concerns.
• Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at university.
• Create a strong network and establish and maintain relationships with key local individuals.
• Drive brand engagement on own social media handles via authentic content.
• Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
• Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
• Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, leverage relevant Red Bull assets to keep the brand top of mind in sales accounts, and ensure perfect execution of defined store standards.
• Deliver executional excellence and show love for the details in all areas of the role, sharing ideas and collaborating with the team through regular face-to-face and online interaction.
• Plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the media business by providing local insights, trends and overall opportunities.

• Excellent communication skills.
• Charismatic, energetic, positive and outgoing personality.
• Highly approachable and social, with the ability to relate to different people on many occasions.
• Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots.
• Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
• Ability to manage part-time work and studies.
• Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
• Connected with a variety of influential groups and individuals on campus.
• Passionate about the Red Bull brand and product.
• Event/project management skills and affinity to work behind the scenes.
• Great team player.
• Available to flexibly work part-time, including evenings and weekends.

• Driver's licence preferred.
• Ideally available to work some evenings and weekends.

• Campus and region-based.

• Flexibility over a 9-to-5 job.
• Creative working atmosphere.