Clubs, Teams & Franchises
2027 Red Bull Student Marketeer - Pretoria
Pre-career
Pretoria, South Africa
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyFan EngagementIntegrated Campaigns
Job description
About the Role
The Student Marketeer role is part of Red Bull's brand and product ambassador programme. The role is responsible for driving brand image and product understanding on campus and in the local region, with the goal of reaching new consumers, exciting university students, increasing sales, and managing the Red Bull brand at a student level. It involves direct contact with consumers and customers, inviting product trial, and working at Red Bull events to create an unforgettable brand experience.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, answering any questions and concerns from consumers.
- Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
- Create a strong network, establishing and maintaining relationships with key local individuals.
- Drive brand engagement on social media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant Red Bull assets to keep the brand top of mind in sales accounts.
- Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
- Share ideas and collaborate with the team through regular face-to-face and online interaction, plan and report activities via the dedicated online platform in a timely and accurate manner, and contribute to developing the media business by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Highly approachable and social with the ability to relate to different people in many occasions.
- Immersed in student life with thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots.
- Creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- Affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connected with a variety of influential groups and individuals on campus.
- Passionate about the Red Bull brand and product.
- Event/project management skills and affinity to work 'behind the scenes'.
- Great team player.
- Available to flexibly work part-time, including evenings and weekends.
Preferred Skills
- Driver's licence preferred.
- Ideally available to work some evenings and weekends.
Workplace
- Campus and regional work
Benefits & Perks
- Flexibility over a 9 to 5 job
- A creative working atmosphere
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