Clubs, Teams & Franchises
2027 Red Bull Student Marketeer - Polokwane
Pre-career
Polokwane, South Africa
in office
Part time
Marketing & BrandSocial Media & CommunityBrand StrategyIntegrated Campaigns
Job description
About the Role
Red Bull Student Marketeers are part of a dynamic and empowered brand and product ambassador programme. They understand Red Bull's target group and are responsible for driving the brand image and product understanding on their campus and in their region. The programme aims to reach new consumers, excite university students, increase sales, and manage the Red Bull brand at a student level.
Key Responsibilities
- Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.
- Grow the user base by inviting positive trial and awareness of Red Bull through product sampling at the right place and right time, answering any questions and concerns from consumers.
- Build and execute a tailored and innovative campus plan which engages students and brings the brand to life at university.
- Create a strong network, establish and maintain relationships with key local individuals, and drive brand engagement on social media handles via authentic content.
- Work at Red Bull events and supported events to help ensure an unforgettable brand experience for consumers.
- Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets.
- Collaborate with sales to open new distribution points for Red Bull within the university campus and beyond, and leverage relevant assets from the world of Red Bull to keep Red Bull top of mind in sales accounts.
- Ensure perfect execution of defined store standards and deliver executional excellence with attention to detail in all areas of the role.
- Share ideas and collaborate with the team through regular face-to-face and online interaction, and plan and report activities via the dedicated online platform in a timely and accurate manner.
- Contribute to developing the media business by providing local insights, trends and overall opportunities.
Required Experience & Qualifications
- Excellent communication skills.
- Charismatic, energetic, positive and outgoing personality.
- Highly approachable and social with the ability to relate to different people on many occasions.
- Immersed in student life with a thorough understanding of the university, city and region, including behind-the-scenes activities and hot-spots.
- A creative mindset and entrepreneurial spirit, with a high sense of responsibility and initiative.
- Ability to manage part-time work and studies.
- An affinity and desire to learn and apply a new range of skills, especially marketing, negotiation and sales.
- Connected with a variety of influential groups and individuals on campus.
- Passionate about the Red Bull brand and product.
- Event/project management skills and an affinity to work 'behind the scenes'.
- A great team player.
- Available to flexibly work part-time, including evenings and weekends.
Preferred Skills
- Driver's licence preferred.
- Ideally available to work some evenings and weekends.
Workplace
- Work is based on campus and in the region, including at Red Bull events and supported events.
Benefits & Perks
- Flexibility over a 9 to 5 job.
- A creative working atmosphere.
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