Sporting Fashion & Goods
Area Retail Associate- Kerala & TN (Third Party)
Mid Level
Germany
in office
Full time
Job description
About the Role
The Area Retail Associate (ARA) supports the Area Sales Manager by ensuring operational excellence, brand consistency, and sales performance across multiple PUMA SIS in a designated region. The role acts as a bridge between store teams and area leadership, helping drive store execution, training, and compliance. The ARA reports to the Area Sales Manager / Regional Manager and works across assigned stores in the region.
Key Responsibilities
- Assist multiple SIS with day-to-day operational requirements.
- Track SIS-level KPIs and support SIS staff in achieving sales targets through improved service and selling skills.
- Analyse SIS performance and share insights with the Area Sales Manager.
- Ensure visual merchandising standards are implemented consistently across all SIS.
- Coordinate with the VM team to execute seasonal updates, campaigns, and product launches.
- Audit SIS display quality and provide corrective action plans.
- Assist SIS with stock replenishment, stock counts, and shrinkage control.
- Identify fast- and slow-moving products and support stock balancing across stores.
- Report stock gaps and discrepancies to the Area Manager.
- Conduct on-floor training for new and existing Retail Associates, reinforcing product knowledge, customer service expectations, and selling skills, and support performance coaching for SIS staff.
Required Experience & Qualifications
- Graduate.
- 2-5 years in retail operations.
- Must be able to communicate in Tamil and Malayalam language apart from English and Hindi.
Preferred Skills
- Degree in Business, Retail, or Marketing.
- Experience handling multi-store, SIS, LFR, or supervisory retail roles.
Workplace
- Base location: Chennai.
- Field-based role requiring daily/weekly travel across assigned stores.
- Flexible hours, including weekends and retail peak seasons.
The Application Process
Applications are submitted online by uploading an application. Every application is reviewed by real people committed to fairness, transparency, and equal opportunity; no automated systems or AI tools are used to make hiring decisions. AI may be used only for isolated organisational steps such as scheduling interviews, with no influence on application decisions.
- Upload your application online.
About the Company
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers; the PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. PUMA looks for candidates who embody its SPEED & SPIRIT values: being driven in performance, vibrant in sporting legacy, and together in team spirit, while letting individual talent and experience shine.
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