Sporting Fashion & Goods
Cluster Visual Merchandising (Third Party)
Mid Level
Germany
in office
Full time
Job description
About the Role
This role reports to the Regional Visual Merchandiser South and is responsible for enhancing the visual representation of each PUMA store by continuously updating the look and feel of the space. It involves fostering visual merchandising creativity among front-end teams through training, competitions, and store audits, as well as executing Alpha implementation of Resec, including campaigns, seasonal visual changeovers, and key story rollouts. The role covers all store formats, including EBOs, Partner, SIS, and LFR, and requires a planned journey for the responsible set of stores to be adhered to and shared month on month.
Key Responsibilities
- Ensure brand and visual merchandising standards are understood and consistently upheld by store teams
- Plan, order, and coordinate visual merchandising supplies for seasonal and monthly changes for the set of stores
- Train store management and support teams on merchandising standards, proper fixture utilisation, and techniques
- Organise and send weekly and monthly reports to Head Office and implement feedback
- Maintain a vendor base for various branded supply elements for the region
- Foster visual merchandising creativity to front-end teams through VM trainings, competitions, and store audits
- Support key initiative rollouts by covering all store formats
- Execute Alpha implementation of Resec, including campaigns, seasonal visual changeovers, and key story rollouts
- Support achievement of key performance indicators including net sales, stock cover, and vendor base maintenance
- Collaborate internally with Visual Merchandising, Sales Ops, Merchandising, and Project teams, and externally with execution partners for hangers, mannequins, branded supplies, and print media
Required Experience & Qualifications
- 5+ years of experience
- Bachelor's or Master's degree in Fashion Communication, Fashion, Accessories, or Textile Design
- Work experience as a Visual Merchandiser including design and execution
- Demonstrable visual design skills with a strong retail merchandising portfolio
- Proficiency in Microsoft PowerPoint and Excel, Photoshop, Illustrator, and other visual design tools
- Well versed with best practices of visual merchandising in the global industry
- Excellent photography skill
- Creative and innovative thinker
- Adept at analysing and tracking the executions done
- A proficient communicator
About the Company
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers, and the PUMA Group operates in more than 120 countries with around 22,000 employees worldwide, owning PUMA, Cobra Golf, and stichd. PUMA describes its candidate values as SPEED & SPIRIT, including being driven in performance, vibrant in sporting legacy, and together in team spirit. PUMA provides equal opportunities for all applicants regardless of race, colour, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability, and reviews every application by real people without automated or AI-driven hiring decisions.
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