Senior Marketing Manager

This role reports directly to the VP Marketing, Boxing and is a senior pillar of DAZN's global boxing marketing operation, leading the planning and delivery of campaigns across subscription and pay-per-view. It works across the full marketing mix, including paid media, social, creative development, influencer campaigns, and partner activations, with a focus on driving acquisition and engagement around major fight events. The role is hands-on and high-ownership, working closely with the VP Marketing, the Head of CRM, regional marketing leads, external partners, promoters, fighters, and their teams to bring campaigns to life.

• Lead the planning and end-to-end delivery of boxing marketing campaigns, from early strategy and creative development through to fight week execution, post-campaign analysis, and learnings.
• Develop and execute integrated, multi-channel campaign strategies across paid media, owned channels, social, content, influencer, and partnerships.
• Build fight-specific campaign strategies for major PPV events, ensuring each event is marketed with the scale, intensity, and authenticity it deserves.
• Tailor campaigns for local audiences across key markets, working with regional marketing leads to ensure activity resonates culturally and drives results.
• Collaborate with creative and production teams to develop world-class campaign creative, setting a high bar for quality and ensuring every asset reflects the energy, drama, and culture of boxing.
• Contribute to the development of DAZN's global boxing marketing calendar, ensuring campaigns are planned around key moments in the fight calendar throughout the year.
• Identify, develop, and activate strategic marketing partnerships across media, talent, influencer, and brand channels that amplify DAZN Boxing's reach and credibility.
• Build and manage relationships with boxing media, fight sports publications, promoters, and cultural platforms to ensure an authentic presence within the global fight fan community.
• Work with fighters and their management teams to develop fighter-led marketing campaigns, leveraging their personal brands, social platforms, and fan bases to drive awareness and acquisition.
• Support the identification and activation of co-marketing opportunities with promoters, venues, and boxing organisations that drive incremental reach and acquisition.
• Lead the development and execution of campaigns designed to drive subscriber acquisition and PPV sales across key markets.
• Use audience insight and performance data to inform targeting, messaging, and channel strategy.
• Oversee the management of paid media campaigns, working with media agencies and internal teams to ensure activity is continuously optimised for performance and efficiency.
• Identify opportunities to reach new audiences, from hardcore fight fans to casual sports viewers, and develop strategies to convert them into DAZN subscribers.

• Proven marketing experience at Senior Marketing Manager level or equivalent within a sport, entertainment, media, or subscription business.
• A genuine passion for boxing, including an understanding of the boxing landscape, its culture, its fans, and its key players.
• Demonstrated experience leading multi-channel marketing campaigns from strategy through to delivery and performance analysis.
• A strong understanding of the full marketing mix, including paid media, social, content, influencer, partnerships, and owned channels.
• Experience in partnership marketing, with a track record of building and activating co-marketing relationships with sports organisations, media partners, or talent that deliver measurable results.
• An analytical mindset, comfortable interpreting performance data and translating insight into strategy and action.
• Excellent communication and presentation skills, able to represent DAZN confidently in partner and promoter meetings and present clearly to senior internal stakeholders.
• Experience working in a global or multi-market marketing environment, comfortable adapting campaigns for different audiences, cultures, and markets.
• A 'sleeves rolled up' approach, comfortable getting into the detail, taking ownership, and delivering in a fast-moving team working on live events.

• Ideally includes experience with major live events or PPV campaigns.

• Access to DAZN
• 25 days' annual leave, increasing by 3 days after 3 years
• Private medical insurance
• Life assurance
• Pension contributions up to 5%
• Family friendly community including enhanced parental leave
• Electric vehicle benefit option
• Learning and development resources
• Opportunity for flexible working
• Access to internal speaker series and events

DAZN is one of the world's leading sports streaming platforms, and it is building something truly special in global boxing.