Fitness Lead - Media

Leads the organisation's global fitness media strategy across content development, channel programming, communications and partnerships. It sits within the General Sports and Events Media Network team and works closely with Sports Marketing, markets and global stakeholders. The purpose is to build a distinctive and impactful fitness presence, strengthen brand awareness and inspire audiences worldwide.

• Define and drive the organisation's holistic fitness media strategy, setting clear priorities based on consumer insights and an audience-first approach, and focusing resources on the most impactful initiatives to engage core, casual and new audiences while driving sustainable growth.
• Partner with Sports Marketing to translate fitness initiatives into compelling media products with the right messaging, storytelling and brand integration.
• Champion authentic, ownable and innovative content formats that build cultural relevance, strengthen brand love and expand audience reach, leveraging editorial excellence, audience insights and innovative distribution strategies to maximise the reach and relevance of fitness content across channels.
• Identify growth opportunities through bold storytelling, innovative distribution and data-driven decision-making, shaping the role of Red Bull-owned channels, third-party platforms, creators and strategic partners.
• Safeguard brand reputation, anticipate risks and ensure the organisation remains differentiated and at the forefront of the fitness landscape.
• Serve as key point of contact for markets worldwide, providing guidance, sharing best practices and enabling continuous knowledge exchange.
• Foster collaboration across global, regional and local teams to create synergies that maximise relevance and reach, and identify powerful local stories to elevate into compelling narratives with global impact.
• Build strong relationships across the organisation, aligning priorities and ensuring seamless collaboration between teams and functions, including Marketing, Content, Distribution, Channel, Creator Marketing, Production, Insights, Partnerships, Music Services and beyond, to drive alignment
• Unlock opportunities and maximise the impact of fitness initiatives, and create ownable platforms and mutually beneficial external partner relationships that differentiate the organisation from the competition.
• Manage budgets and resources responsibly, aligning investments with strategic priorities and balancing financial discipline with ambitious objectives to enable execution of key fitness initiatives and long-term growth.
• Lead, inspire and develop a high-performing team, creating clarity around priorities, roles and responsibilities, coaching and empowering team members, and fostering a culture of creativity, collaboration, accountability and shared purpose.

• 10+ years of practical experience in Media, Communications or Strategy.
• Solid fitness experience and knowledge.
• Proven track record of leading teams and projects in the media and content industry, with a strong creative and project management background.
• Proven success in developing strategic approaches to build audience engagement.
• A natural story seeker with an editorial mindset and a creative approach.
• Strong understanding of the strengths and limitations of partner platforms, with the ability to turn them into opportunities.
• Excellent written and verbal communication skills in English, along with strong presentation skills.
• Highly organised and structured, with the ability to manage multiple projects simultaneously.

• Experience within media-led companies is preferred.
• Additional languages are considered an asset.

• Salzburg, Austria

Red Bull is a leading lifestyle brand, and the role reinforces its position in the fitness space.