Assistant Manager, Marketing

Leads the shaping and execution of local sports marketing strategies that connect deeply with Malaysian consumers through key sports and cultural touchpoints, with a focus on driving PUMA's performance categories, particularly Running and Training. It is pivotal in driving strategy, establishing partnerships, and executing impactful activations, while fostering a strong network of ambassadors, athletes, teams, and federations to establish brand leadership in Malaysia. The position works closely with Global and SEA marketing teams and with cross-functional partners including Merchandising, Go-To-Market, Sales, Retail, Wholesale, and E-commerce, and reports to the Marketing Teamhead.

• Create and execute integrated marketing and communication plans for the Performance portfolio categories (Running, Training, Teamsports) that align with Global and SEA seasonal marketing initiatives and connect seamlessly to product stories and business goals.
• Build a robust portfolio of ambassadors, athletes, and teams that amplifies category storytelling and enhances PUMA's reputation as the preferred brand in these categories.
• Anticipate market trends and consumer behaviours to develop future-forward strategies that keep PUMA competitive and innovative.
• Lead and manage relationships with creative, content, PR, and event agencies, ensuring alignment with PUMA's brand vision and marketing objectives.
• Oversee the development and execution of marketing communication plans, leveraging digital, social, and PR channels to showcase key partnerships and amplify brand visibility.
• Evaluate agency performance and outputs, providing clear feedback to ensure timely delivery, brand consistency, and campaign effectiveness.
• Plan and lead impactful go-to-market plans for the Performance business unit, including events, sponsorships, and community engagements that drive brand visibility and product adoption.
• Work closely with cross-functional teams (Retail, Wholesale, E-commerce) to integrate activations into broader consumer touchpoints, and oversee the development of creative assets and digital content to amplify storytelling across owned and earned media platforms.
• Collaborate with Merchandising, Go-To-Market, and Sales teams to ensure alignment on marketing initiatives and brand messaging, and act as the key liaison between local and regional teams to ensure clear communication, resource alignment, and adherence to global and regional directives.
• Present reports, campaign insights, and strategic recommendations to the Marketing Teamhead to drive informed decisions that refine and enhance performance marketing efforts.

• Bachelor's degree in Marketing, Business Management, or a relevant field of study.
• A minimum of five years of experience in sports marketing.
• Demonstrated ability to develop and execute marketing strategies that drive consumer engagement and business growth.
• Proficiency in PowerPoint and Excel.
• English language skills.

• Exposure to the running category.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in more than 120 countries, and has around 22,000 employees worldwide. The company looks for SPEED & SPIRIT in its candidates, defined by values that inspire employees to be driven in performance, vibrant in sporting legacy, and together in team spirit, while letting individual talent and experience shine.