Lead, Apparel Product Line Management, Nearshore, Local Creation GC

This role sits within Nike's GC Local Creation organisation and reports to the Senior Manager, Apparel Product Line Management, Expression, Local Creation GC. The Apparel Product Line Management team translates consumer, cultural, marketplace, and business insights into compelling product strategies and solutions for the Greater China marketplace. The role focuses on the Nearshore portfolio, creating marketplace-right apparel solutions with accelerated timelines and disciplined end-to-end execution.

• Lead the GC Apparel Nearshore product strategy and seasonal execution for assigned opportunities.
• Identify rapid-response product opportunities using consumer signals, marketplace feedback, trends, and commercial performance.
• Develop focused product briefs, line plans, price-value recommendations, and launch priorities that can be executed within accelerated timelines.
• Partner with Design, Product Development, Technical Development, Materials, Costing, Sourcing, Merchandising, Planning, Finance, Brand, Marketplace, and Sports teams to manage speed, feasibility, quality, and margin.
• Establish clear milestones, decisions, and escalation paths to keep Nearshore projects moving with discipline and transparency.
• Drive product creation excellence from concept through commercialisation, ensuring clear consumer value, product intent, and business impact.
• Use consumer insights, marketplace feedback, trend intelligence, competitive learning, and commercial data to inform decisions.
• Create clear briefs and presentations that align cross-functional and global partners around the opportunity, priorities, and intended outcome.
• Manage milestones, product information, risks, trade-offs, and decisions with accuracy and speed.
• Contribute to a culture of collaboration, curiosity, accountability, inclusion, and continuous improvement.

• Bachelor's degree in Product Management, Merchandising, Business, Marketing, Design, or a related field, or an equivalent combination of education and experience.
• Typically 6+ years of experience in apparel product management, merchandising, category management, product creation, or a related field within sportswear, fashion, outdoor, or consumer products.
• Strong understanding of apparel product creation from consumer insight and brief development through design, development, commercialisation, and marketplace launch.
• Ability to translate consumer, cultural, trend, marketplace, and commercial insights into focused product strategies and recommendations.
• Strong product sense, apparel knowledge, commercial acumen, and product storytelling capability.
• Experience working effectively across functions and geographies in a matrix organisation.
• Strong communication, influence, presentation, problem-solving, organisation, and project management skills.
• Ability to manage multiple seasonal priorities and make sound decisions in a fast-paced and evolving environment.
• Professional working English is required.
• Strategic, consumer-obsessed, collaborative, and results-oriented mindset with a strong product point of view and deep curiosity about the Greater China consumer.
• Ability to create clarity in ambiguity and balance consumer relevance, brand distinction, speed, quality, and profitability.
• Ability to build trusted partnerships and lead work with accountability and inclusion.

• Mandarin capability for day-to-day collaboration in Greater China is strongly preferred.