Sporting Fashion & Goods
Expert, Apparel Product Line Management, Outerwear, Local Creation GC
Mid Level
Shanghai, China
in office
Full time
Strategy & InsightStrategic PlanningMarket IntelligenceResearch & EvaluationCommercial Strategy
Job description
About the Role
Sits within Nike's GC Local Creation organisation and reports to the Director, Apparel Product Line Management, Local Creation GC. It focuses on the Outerwear product portfolio, bringing deep category expertise and shaping locally relevant performance and lifestyle outerwear solutions for the Greater China marketplace. The Apparel Product Line Management team translates consumer, cultural, marketplace, and business insights into product strategies and solutions.
Key Responsibilities
- Own the multi-season product strategy, line architecture, and seasonal briefs for the GC Local Creation Outerwear portfolio.
- Serve as the senior category expert for outerwear consumer needs, competitive trends, materials, construction, performance benefits, and marketplace opportunities.
- Create a clear point of view across product concepts, franchises, price points, use occasions, and distribution needs.
- Partner with Design, Product Development, Technical Development, Materials, Costing, and Sourcing to deliver technically credible and commercially compelling outerwear, and collaborate with Merchandising, Planning, Finance, Brand, Marketplace, Sports, and global teams.
- Influence cross-functional teams through expertise, structured recommendations, and strong product storytelling without relying on formal people leadership.
- Drive product creation excellence from concept through commercialisation, ensuring clear consumer value, product intent, and business impact while managing milestones, product information, risks, trade-offs, and decisions with accuracy and speed.
- Use consumer insights, marketplace feedback, trend intelligence, competitive learning, and commercial data to inform decisions.
- Create clear briefs and presentations that align cross-functional and global partners around the opportunity, priorities, and intended outcome.
- Contribute to a culture of collaboration, curiosity, accountability, inclusion, and continuous improvement.
Required Experience & Qualifications
- Bachelor's degree in Product Management, Merchandising, Business, Marketing, Design, or a related field, or an equivalent combination of education and experience.
- Typically 8+ years of experience in apparel product management, merchandising, category management, product creation, or a related field within sportswear, fashion, outdoor, or consumer products.
- Strong understanding of apparel product creation from consumer insight and brief development through design, development, commercialisation, and marketplace launch.
- Ability to translate consumer, cultural, trend, marketplace, and commercial insights into focused product strategies and recommendations.
- Strong product sense, apparel knowledge, commercial acumen, and product storytelling capability.
- Experience working effectively across functions and geographies in a matrix organisation.
- Strong communication, influence, presentation, problem-solving, organisation, and project management skills.
- Ability to manage multiple seasonal priorities and make sound decisions in a fast-paced and evolving environment.
- Strategic, consumer-obsessed, collaborative, and results-oriented approach.
- Comfort creating clarity in ambiguity, influencing across a matrix organisation, and balancing consumer relevance, brand distinction, speed, quality, and profitability.
- Ability to communicate with impact, build trusted partnerships, and lead work with accountability and inclusion.
- Professional working English is required.
Preferred Skills
- Mandarin capability for day-to-day collaboration in Greater China is strongly preferred.
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